Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at the CBT Automotive Conference & Exposition February 9-11, in Atlanta, Georgia. On Tuesday afternoon, renowned automotive digital marketing expert Brian Pasch will be joined by Conversica’s Don Crawford to spell out many of the challenges preventing dealers from maximizing the value of their sales leads — and the best ways to address those challenges — in their presentation “The Latest Research about Increasing Customer Engagement and Boosting Lead Closing Ratios” on February 9 at 4:00 pm.

“PCG Research’s Brian Pasch has helped countless dealers migrate to more modern and more profitable business processes,” said Dave Marod, Vice President of Sales at Conversica. “We are excited about the results of his latest research on increasing customer engagement and boosting lead closing ratios, and are happy to be joining him onstage as he presents his results and recommendations. He will also be visiting our booth 209, so dealers interested in improving their businesses should definitely stop by to meet the man in person.”

PCG Research recently published a deep-dive research report on Conversica and concluded that the software is helping automotive dealers dramatically increase their email open rates by over 200% and improve their lead engagement and follow-up. PCG Research also discovered that email deliverability is a major factor hindering sales conversion because CRM emails are not being consistently delivered, and that Conversica addresses this critical need.

Interested conference attendees can visit booth 209 to see how Conversica’s AI automated sales assistant engages, qualifies and follows up with leads in a natural, two-way email conversation, and while there, connect with PCG Research CEO Brian Pasch. Those not attending can visit for more information.