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Alex Terry

Chief Executive Officer

Alex is an accomplished general manager and leader with over 20 years of management experience in high-growth SaaS companies. Previously, Alex was CEO at Become, Inc., an award-winning shopping analytics platform using artificial intelligence and machine learning to provide marketing services to thousands of merchants in North America, Europe and Asia. Prior to that, Alex was EVP and General Manager of the online survey business where he introduced new lines of business, re-energized growth and managed the business through its acquisition by SurveyMonkey, Inc. Alex was also President and CEO of NeoEdge Networks and spent five years as an executive at AOL/Time Warner managing a portfolio of SaaS subscription businesses.  A technology and business model innovator, Mr. Terry holds multiple patents for his work in Internet services, integrated communications, and interactive billing systems.  He earned his MBA from Harvard Business School and his undergraduate degree from Dartmouth College. Download a high-resolution picture of Alex. Follow Alex on Twitter.

Sheryl Hawk

Senior Vice President, Customer Success

Sheryl joined Conversica from Become Inc., a cloud-based performance marketing solution targeting the retail industry, where she served as general manager, North America. Previously she held senior executive sales positions at Eyeona, a retail Software-as-a-Service (SaaS) platform for promoting client engagement, and NexTag. Prior to NexTag, she co-founded Kurant, an e-business solutions provider acquired by eBay. Sheryl has also worked for Bertelsmann, Bristol Meyers, Johnson & Johnson, and CCN. Sheryl holds a Bachelor of Science degree in business administration and marketing from California State University.

Jim Harriger

Vice President, Engineering

Jim joined Conversica from Live Nation Entertainment, where he served as Director of Software Development. Before that, Jim was at Microsoft for 20 years, in various development and engineering management roles, ending as Principal Software Design Engineer on the Office 365 team. Previous to Microsoft, Jim was a Software Design Engineer at Intel.

Werner Koepf

Senior Vice President, Engineering

Before joining Conversica, Werner was Vice President of Engineering for Ticketmaster, where he led the team that built out the order processing service behind Ticketmaster's new TM+ product. Prior to that, he was Vice President of Technology and Product at Wetpaint, a Seattle startup attempting to revolutionize the publishing industry. Previously, he served as Vice President for Application Architecture at Expedia, where he modernized Expedia’s applications through the migration to a Service Oriented Architecture. Werner also worked at, where he managed the teams that owned Gifting, Repeat Purchases and Rich Media and was CTO of MAYA Viz, an information visualization start-up acquired by General Dynamics. Werner holds a Ph.D. from the Technische Universität München in Theoretical Nuclear Physics.

Carl Landers

Senior Vice President and CMO

Carl has over 20 years of B2B marketing experience in high tech. Prior to joining Conversica, Carl was chief marketing officer at Serena Software, a leading provider of software development and deployment solutions to the Global 2000. He joined Serena as VP of product marketing and demand generation after serving in a similar role at CA Technologies in the company's portfolio management business unit. Carl's previous experience includes senior marketing, product management and product development roles at Niku Corporation, Tyco International and Raychem Corporation, and startups Perfect Commerce and Zoho Corporation. Carl holds a Bachelor of Science degree from Stanford University. Download a high-resolution picture of Carl.

Jason Lund

Chief Financial Officer

Before joining Conversica, Jason served as CFO and head of US business development at Mobilis, an international mobile payments company, as well as VP of Finance with Lithium Technologies and DemandTec. Earlier in his career, Jason was a divisional head of finance at McKesson Corporation and an audit, tax, and consulting professional with Price Waterhouse. Jason is a CPA and a graduate of Arizona State University.  

David Marod

Senior Vice President, Sales

Prior to joining Conversica, David was vice president of sales for Better Car People, an organization formed by auto veterans to offer business development center solutions. An auto industry veteran and Internet pioneer, David has also been national sales director for Vin Solutions, a company that provides a complete car dealership software suite, and a regional sales manager at eBay. He started his career as director of CRM for Reynolds and Reynolds. David attended Michigan State University.

Will Webb-Purkis

Senior Vice President, Product Management

Will served as vice president and international general manager at NexTag before joining Conversica. During his time at NexTag, he was responsible for launching several new business categories in the U.S. and growing NexTag’s business worldwide. Previously, Will worked in the Internet sector and as a consultant for more than 10 years, where he held senior positions in product management, account management and business development. He graduated from Stanford University with an M.B.A. and the University of Oxford with a B.A. in engineering, economics and management.