In 2007, Ben founded AutoFerret.com, later named Conversica. Ben spent his early career in sales, sales training and management for companies in several industries. During that time, Ben developed a sales automation tool using broadcast fax to streamline the sales process. Ben has also worked as a lecturer and teaching assistant at the University of Washington and worked under a National Science Foundation grant to develop one of the first MOOCs (massively open online course): beneFIT. Ben graduated from the University of Washington with undergraduate degrees in informatics and forest resources and a master’s degree in marine affairs.