A back-to-school lesson in lead conversion

A back-to-school lesson in lead conversion

It’s back-to-school season, and for private schools and institutions that means big business, hence a ton of lead pursuit. The Los Angeles Film School, a private college offering career-focused programs in Film, Recording Arts, Music Production, Game Production & Design, Animation & Visual Effects, and Entertainment Business, could teach many organizations a lesson or two in doing it successfully.

The LA Film School believes in a personal touch, so when a hard-earned lead comes in, all first attempts to reach out are made via phone call. In fact sales reps are given a full seven attempts or seven days to make a touch before any automation is introduced. Now ideally this would be an optimal approach, but unfortunately their salespeople, despite having first opportunity, were only making an average of 1.6 touches per lead rather than seven. This resulted in an annual conversion rate of 2-3%, which sales management believed could be improved.

And improve it they did – by over thirty percent – with one simple change.

What was it? I won’t spoil the ending for you, but you can find out by reading all about it as Ben Chaib, their VP of Admissions and Marketing, provides a masters-in-two-pages in maximizing lead conversion. And his success was so impressive in fact that eCampusNews chatted with him so they could share his learnings with their readers.

They’re both quick reads but very enlightening. Take a look and perhaps pick up a lesson or two yourself.

Related Posts

Please Post Your Comments

Your email address will not be published. All fields are required.

 

Recent Tweets

twitter

Conversica

Jobs that require “human skills” like sales and marketing, innovation and customer service are expected to increase… https://t.co/uUycFS9CwA

6 hours ago
twitter

Conversica

Thank you, @sellingtools! https://t.co/68Te7LYlLn

10 hours ago
twitter

Conversica

“The future of #AI will bring greater personalization, wider and deeper conversations,” says @PullStringInc co-foun… https://t.co/O7WGzhskcZ

17 hours ago
twitter

Conversica

We've just announced the Automotive Lead Provider Awards that will honor the nation’s top-performing automotive… https://t.co/DBDacpS6vi

4 days ago
twitter

Conversica

Thank you @Business_AI for shortlisting us for the Best Application of AI for Sales and Marketing. We are honored!… https://t.co/jikJS29H4D

4 days ago