Cognitive Computing

IDC Research says that “Cognitive Marketing” is the future for smart marketers

There seems to be no end to the number of fields being transformed by modern artificial intelligence and Gerry Murray, an analyst at renowned marketing consultancy IDC Research, says that the time is now for sales and marketing.

In his recent blog, Cognitive Marketing: The Future for Smart Marketers, he sites what he calls “virtual telesales” – i.e. assigning artificial intelligence rather than a person to engage prospective customers – as a prime example of this transformation. He points out that “there is a huge midsection in the lead curve that requires a very low cost, highly effective means of further qualification. Traditionally, this is done through telesales services, which can be opaque, inconsistent, and expensive. Enter the virtual sales rep, a digital, rules-based learning algorithm that can replace telesales.”

He goes on to espouse the many virtues of such an automated sales assistant, and we couldn’t be more pleased because – with all due modesty – Conversica is far and away the leader in providing them. Don’t take my word for it: He sites us as his specific example!

It’s a great read that covers a lot of territory including ad optimization, multichannel marketing, and cloud-based cognitive services. Take a look and I hope you enjoy it.

Related Posts

Please Post Your Comments

Your email address will not be published. All fields are required.

 

Recent Tweets

twitter

Conversica

Our @IlanaShapiro shares her secrets on staying focused and finding work life balance with @HeinzMarketing in their… https://t.co/ZXyEhQmxK0

16 hours ago
twitter

Conversica

Crush your Q4 quota with tips on pipeline, #CRM management and #AI solutions. https://t.co/kcS2qPGII4 #salestips https://t.co/4bp04NLMC6

1 day ago
twitter

Conversica

We couldn’t have done it without our AMAZING customers! Last night, our CEO @AlexTerry accepted our award after we… https://t.co/fqvtyR0iJj

2 days ago
twitter

Conversica

Is #AI the answer to all the challenges of modern #marketing? Join our @vbelfor and @BernieBorge on the latest epis… https://t.co/vEAe7YKNP2

3 days ago
twitter

Conversica

Learn how you can use #AI to engage with 100% of your prospective students. Join us for a free webinar on Tuesday,… https://t.co/tX18IT6UXa

3 days ago