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Don’t miss Barry and Gary, webinar wunderkind

Barry and Gary, together again! Well okay, for the first time actually, but that just sounded cool. Anyway, that said, maybe not for the last since they have a lot to tell you about how artificial intelligence is revolutionizing companies’ ability to engage their prospects.

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Good lead scoring is still just good guessing

Lead scoring does a good job of predicting which leads are ready to go to sales, but predicting can only take you so fare. With AI-powered lead engagement, you can actually know who’s interested, rather than just guessing. There’s still a role for good lead scoring in helping Sales prioritize which leads to call, but first you need to identify which leads to call.

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Dialogue Marketing Gets Personal with AI Emails

What better way to build a personal connection between consumers and your brand than to reach out to each one-on-one and nurture them in a really personal way? Lead engagement software with artificial intelligence is a new dialogue marketing method.

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Email leads: How to get more ROI from each lead

You’ve got a lot of email leads. Maybe even too many. Good job! But now it’s time to make sure your sales team follows up to convert those into revenue. Are you sure no lead is left behind?

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Beyond drip campaigns: Best practices call for a marketing AI persona

As time-based push campaigns, drip campaigns have severe limitations. New marketing technology with artificial intelligence (marketing AI) lets you get beyond drip campaigns to deliver responsive lead nurturing that engages in two-way conversations automated with a human touch.

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When Hot Leads Go Cold: Three Pitfalls to Avoid – Webinar

Most businesses put a lot of effort and expense into gathering leads, and the hotter the leads the better! But too often those super-hot leads are allowed to fizzle, and that represents a huge waste of both money and opportunity. Catch this recorded webinar and learn some useful ways to optimize your leads and avoid the fizzle.

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Marketing technology that raises ROI and accelerates sales

Any company involved in lead generation or lead purchasing may find this new marketing technology with marketing AI can dramatically improve marketing ROI and accelerate the sales process.

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4 More Best Practices for a Successful Email Marketing Campaign (Part 2)

This is the second in a two-part series exploring the fundamentals of creating a successful email marketing campaign. The series will cover everything from the quality of your lead source to the technical aspects of your send setup and feedback loops through your Email Service Provider (ESP).

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How artificial intelligence is transforming insurance sales

Learn how AI is changing insurance sales in this recorded webcast featuring Jeff To of Salesforce, Alex Allen of Spring Venture Group and Eric Bohren of Conversica.

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Customer lifecycle marketing: AI provides a personal touch

What if you could build relationships one-on-one with thousands of customers throughout their lifecycle with your brand? But no marketer has time for that, right? Well, actually, now you can – and quite easily. Conversica’s AI persona with artificial intelligence serves as a tireless virtual assistant dedicated to your customer lifecycle marketing program.

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