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Research Study: Fourth Annual Sales Effectiveness Report Now Available

https://www.conversica.com/blog/fourth-annual-sales-effectiveness-report

Research Study: Fourth Annual Sales Effectiveness Report Now Available Following up with leads is key for sales effectiveness. However, what’s common knowledge and what is common practice are often very different things. In our Fourth Annual Sales Effectiveness Report, we break down what goes into a successful lead follow-up strategy and the results that companiesRead more

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Blog: Conversica Named Marketo Tech Partner of the Year

https://www.conversica.com/blog/conversica-named-marketo-tech-partner-of-the-year/

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up. Conversica is a member of Marketo’s LaunchPoint partner program, which delivers seamlessly integrated,Read more

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Blog: Conversica Wins 2019 Artificial Intelligence Excellence Award

https://www.conversica.com/blog/conversica-wins-2019-artificial-intelligence-excellence-award/

We’re proud to add yet another AI award to our awards display case at the Conversica HQ! This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – aRead more

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Blog: How to Align Sales and Marketing to Achieve Company Goals

https://www.conversica.com/blog/research-report-sales-marketing-alignment

In a bylined article today in Digital Enterprise, Conversica CMO Rashmi Vittal shares some results from a recent survey we commissioned. The research results from this survey on Sales and Marketing alignment indicate that alignment between these teams is lacking. However, in her article, Vittal offers tips for how Sales and Marketing organizations can bring theseRead more

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Watch 2019 Predictions: 10 Ways Conversational AI Will Change The Way We Work

https://www.conversica.com/blog/Register-Now-2019-Predictions-Webinar

While the use of conversational AI is common today in the consumer space, enterprises are only beginning to implement this technology in various departments. In 2019, expect to see more AI applications transform business functions like marketing, sales, customer service, and IT. But with so many recent advancements in AI these days, what are someRead more

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How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

https://www.conversica.com/blog/how-fundbox-uses-ai

Fundbox is a fast-growing fintech startup based in San Francisco that is quickly changing the way small businesses secure funding. It’s about time, too, since the lending industry has remained unchanged for the most part since the 1950’s. How do they do it? Check out this podcast featuring Vengreso CMO, Bernie Borges as he interviewsRead more

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What Is Conversational AI and How Can It Help Your Business?

Conversational AI is one type of specialized AI that has gained quite a bit of traction in recent years. But what exactly is conversational AI? Some people may know it in the form of Amazon’s Alexa, Apple’s Siri, and website chatbots that provide customer support help. While these are more commonly known use cases, conversational AI is also being leveraged by companies to optimize business processes.

Read on to learn more about what conversational AI is and how businesses can use this technology to operate more efficiently and increase revenues.

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Lead Follow-Up in the Education Industry

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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What Our Customers Say, Vol. 5

What do our customers have to say about the Conversica solution? Check out recent reviews left by our current customers on app review sites such as Salesforce AppExchange, G2 Crowd, TrustRadius, and more.

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Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

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