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Category Archives: Best Practices

Improve lead qualification with these website hacks

https://www.conversica.com/blog/improve-lead-qualification-with-these-website-hacks

Quality lead generation is more than driving traffic to your website. As you begin to see more visitors hit your site, lead qualification becomes more important. High-quality leads mean that your sales reps spend time with the right prospects, and sales management can develop accurate forecasts. Customers also have a better experience as they progressRead more

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Important KPIs to Measure Sales and Marketing Alignment

Important KPIs to measure sales and marketing alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

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Our Predictions for the Future of AI Marketing

In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. Rather, it’s a must-have to give your organization a competitive edge.

We sat down with Dr. Sid Reddy, chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Dr. Reddy shared his thoughts about AI’s growing popularity and what it will mean for businesses.

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Conversica will be at the CEB Sales and Marketing Sumit and the B2B Marketing Forum

Two October Summits Every Sales and Marketing Professional Should Climb

Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing Forum

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A back-to-school lesson in lead conversion

A back-to-school lesson in lead conversion

Business of all types and sizes can always benefit from some schooling about optimizing their lead pursuit practices. Read on for some lessons about how The Los Angeles Film School more than made the grade.

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Heading to #Dreamforce2018 this week in #SF? Don't forget to save some room in your bag for all the #swag! Check ou… https://t.co/kep9DuHSQW

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Improve your Sales Workload Efficiency with #AI #software. Work smarter, not harder: https://t.co/fFqUQh8fwA https://t.co/JJFSYJSr5q

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#Dreamforce2018 is just a few days away! Hear from our CMO @lead2rev on 3 ways you can use #AI to power #Sales & Cu… https://t.co/bjpNHNV2Yd

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Learn how to set smarter sales goals that motivate and empower your #sales team → https://t.co/ru90DPMGRn https://t.co/j7GKT44UUj

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Your @salesforce #Dreamforce2018 #Swag Guide is here! Don't miss the booths with the best giveaways next week!… https://t.co/nvU4v9EBpQ

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