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Category Archives: Best Practices

How to fix your leaky funnel

Fixing your leaky funnel: How to maximize marketing efforts and sales time

https://www.conversica.com/blog/fixing-your-leaky-funnel

The funnel, when properly primed, is a well-oiled machine that can pull in leads and convert them into customers in an organized and efficient manner. The funnel gives your marketing team tools to help identify when leads become qualified and ready to deliver to the sales team. With a well-designed sales funnel, only the best,Read more

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Tips for crushing your Q4 quota – Part 5

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-5

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 4 of this series, we coveredRead more

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Tips for crushing your Q4 quota – Part 4

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-4

For this 5-part series on crushing your Q4 quota, we sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 3 of this series, we covered “What are the pitfalls to avoid in attempting to crush your Q4 number?” In part 4 of thisRead more

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Tips for crushing your Q4 quota – Part 3

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-3

We recently sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing to gather tips on how to crush your Q4 quota. In part 2 of this series, we covered “What sales and marketing metrics are key to knowing you’re on track for Q4?” InRead more

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Tips for crushing your Q4 quota – Part 2

This blog’s focus on “What sales and marketing metrics are key to knowing you’re on track for Q4?” is based on a recent webinar we did entitled “Tips for Crushing your Q4 quota” featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.

In part 1 of this series, we covered general insights from Nardin and Heinz about the most important thing to know going into Q4 and answered the question: “What  are the warning signs that you are not ready for Q4?”

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 6 Reports to Help You Improve Sales Metrics

6 reports to help you improve sales metrics

https://www.conversica.com/blog/6-reports-to-improve-sales-metrics

Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities. There are a host of reports youRead more

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Improve lead qualification with these website hacks

https://www.conversica.com/blog/improve-lead-qualification-with-these-website-hacks

Quality lead generation is more than driving traffic to your website. As you begin to see more visitors hit your site, lead qualification becomes more important. High-quality leads mean that your sales reps spend time with the right prospects, and sales management can develop accurate forecasts. Customers also have a better experience as they progressRead more

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Important KPIs to Measure Sales and Marketing Alignment

Important KPIs to measure sales and marketing alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

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Our Predictions for the Future of AI Marketing

In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. Rather, it’s a must-have to give your organization a competitive edge.

We sat down with Dr. Sid Reddy, chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Dr. Reddy shared his thoughts about AI’s growing popularity and what it will mean for businesses.

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Conversica will be at the CEB Sales and Marketing Sumit and the B2B Marketing Forum

Two October Summits Every Sales and Marketing Professional Should Climb

Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing Forum

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Recent Tweets

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ICYMI: “Sales departments are the most common business units acquiring #AI technology, largely because they are alr… https://t.co/znQpE6ed6y

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RT @sellingtools: On-Demand @MyConversica Webinar | Crush Your Q4 Quota: The Secrets to Avoiding the End-of-the-Year Scramble https://t.co

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"From a marketing perspective we rely heavily on marketing technology and we’re starting to explore some of the bou… https://t.co/KleXERwd18

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Thank you! We're honored to win this award! https://t.co/RosuPHgRD8

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The #CMO of @madisonlogic @JennSteele tells @MarTechSeries that she's looking for tools that can help her do more w… https://t.co/qhppoVoTl7

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