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motorengine

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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How Our AI Assistant Has Up to 95% More Email Engagement than Industry Averages

For five years in a row, email engagement rate—or click through rates—have been on the decline. According to Epsilon, a leading marketing consultancy, their quarterly email benchmark reports that click rates have declined gone from 5.1% in 2010 to 3.1% in 2016. Find out how our AI Assistance, Rachel Brooks, can get up to 95% more email engagement than this industry average.

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TROPICAL

Spring ’17 Sales and Marketing Events: The Definitive Guide

For sales and marketing professionals, Spring Cleaning means this: rolling up your sleeves and cleaning up outdated, inefficient processes, so that you can accelerate your Q2 revenue generation to meet your 2017 goals. We’ve come up with a list of must-attend sales and marketing events that will help you with that plan.

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3 Takeaways from#b2bMx

3 Takeaways for the Modern Marketer from #B2BMX – Part Two

Here are my 3 takeaways from the #B2BMX Conference in Scottsdale in Arizona this year. A lot of great folks, with a lot of informative and inspiring education for marketers looking to catch up with the ever changing marketing technology landscapes.

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newb2b

3 Takeaways for the Modern Marketer from #B2BMX — Part One

According to Kelvin Gee from Oracle, a “modern marketer” are those who have a customer-centric approach to their marketing, vs product-centric. Here are 3 takeaways from the 2017 B2B Content2Conversion conference that resonates that mindset for marketers in 2017.

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#10Heidi (2)

10 Speakers We LOVE #B2BMX

We don’t use the word LOVE enough. But hey, it’s Valentine’s Day, and we can’t think of a better opportunity to express our enthusiasm for this list of 10 speakers at the B2B/B2C Conference in Scottsdale next week. Hear what they have to say, and who knows, maybe you’ll love to see them at #B2BMX this year too!

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A naturally intelligent approach to improving artificial intelligence

Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.

And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales Assistant

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Rachel and the Team at NADA100!

Rachel (our AI sales assistant) came along with the team to the auto industry’s biggest event – NADA100, and we had a blast showing the attendees how it can help them with their sales conversions.

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2017 Guide to Effective Lead Follow-UP

2017 Guide for Effective Lead-Follow Up

https://www.conversica.com/blog/2017-guide-for-effective/

Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey onRead more

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5 Quotes from 5 Speakers You Don’t Want to Miss at NADA100

https://www.conversica.com/blog/5-quotes-from-5-speakers-you-dont-want-to-miss-at-nada/

Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a schedule packed with workshops and an expo hall full of well-suited vendors to satisfy all of your auto needs. UnlikeRead more

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