How to set smarter sales goals

https://www.conversica.com/blog/how-to-set-smarter-sales-goals/

Goal setting works when there is true alignment between expectations and ability to execute upon the the plan. The best way to set goals for your team is to do so in a way that is measurable, attainable, and realistic. Most teams have a mandate to attain an annual revenue target in which each repRead more

Customer success: Sesame Communications experiences 10:1 ROI + $30K-40K more per month

https://www.conversica.com/blog/customer-success-sesame

One of our customers, Sesame Communications supports thousands of customers in its effort to grow and increase its profitability in the digital age. About a year ago, Sesame’s Director of Marketing Todd Martini and his team were facing the challenge of being overloaded by inbound leads and non-engaged leads that no one had time to followRead more

Account-based selling vs. account-based marketing

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

How AI software is helping improve workload efficiency

https://www.conversica.com/blog/how-ai-software-is-helping-with-workload-efficiency

With AI software, every conversation your employees have with one another or with a customer is an opportunity to work more efficiently. Artificial intelligence can help you improve communication and optimize workflows by enhancing conversational engagement and enriching interactions. Productivity will increase as both employee and customer experiences improve, according to a CIO.com article on improvingRead more

Improve lead qualification with these website hacks

https://www.conversica.com/blog/improve-lead-qualification-with-these-website-hacks

Quality lead generation is more than driving traffic to your website. As you begin to see more visitors hit your site, lead qualification becomes more important. High-quality leads mean that your sales reps spend time with the right prospects, and sales management can develop accurate forecasts. Customers also have a better experience as they progressRead more

Important KPIs to measure sales and marketing alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

Guest blog: The 3 next steps in conversational AI

https://www.conversica.com/blog/next-steps-conversational-ai

Welcome to our guest blog, courtesy of Martin Reddy, cofounder and CTO at PullString. Conversational AI is a subfield of artificial intelligence focused on producing natural and seamless conversations between humans and computers. We’ve seen several amazing advances on this front in recent years, with significant improvements in automatic speech recognition (ASR), text to speechRead more

How to increase your lead conversion

Lead conversion rate is one of the most important metrics to track. This will help you understand which marketing channels are converting so you know where to focus your time and energy. Standard should be set with data backed benchmarks. In order to set a company standard for conversion rate you must answer these questions.

9 Lead Conversion Secrets to Start Using Now

To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.

There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and  converting them to customers.