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Category Archives: Blog categories

AI Tools that Generate More Revenue

Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.

How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.

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What is Conversational AI

What Is Conversational AI and How Can It Help Your Business?

Conversational AI is one type of specialized AI that has gained quite a bit of traction in recent years. But what exactly is conversational AI? Some people may know it in the form of Amazon’s Alexa, Apple’s Siri, and website chatbots that provide customer support help. While these are more commonly known use cases, conversational AI is also being leveraged by companies to optimize business processes.

Read on to learn more about what conversational AI is and how businesses can use this technology to operate more efficiently and increase revenues.

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The Most Important Steps of Effective CRO Marketing

CRO marketing can be unwieldy. Should you start with surveys or multivariate testing? Should you fix bounce rates or improve form performance? Every aspect of the customer journey is important, and you know that effective CRO marketing can impact trust, engagement, and ultimately, revenue.

Even though all of this can be daunting, we’ve broken down CRO marketing into the five most important steps.

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Make Fewer Mistakes with an AI Email Assistant

Maybe you can never have too many leads. But you can have too many leads to pursue them all effectively.

While companies have traditionally relied on lead scoring to identify and pursue the most promising opportunities, there is a better way to fix your leaky sales funnel. Read on to learn how.

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Our Predictions for the Future of AI Marketing

In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. Rather, it’s a must-have to give your organization a competitive edge.

We sat down with Dr. Sid Reddy, chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Dr. Reddy shared his thoughts about AI’s growing popularity and what it will mean for businesses.

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The Rise of AI Tools: Verticals to Watch, Part 4

It’s no surprise that science and research rely on AI technology. But did you know that other sectors including legal, risk, and regulatory compliance are increasingly using AI as part of their day-to-day processes?

Read on to see how these verticals are leveraging the power of AI.

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Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

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Just Another Fad? The Low-Down on CRO Marketing

CRO marketing is all about improving the conversion rate in any marketing or sales material so that the reader will take action. It’s about optimizing human behavior to improve the effectiveness of your marketing efforts and ultimately increase revenues.

We’ll use an example to illustrate. Let’s say you’ve got a whitepaper that you want people to download. CRO marketing would involve taking steps to get people to download that whitepaper.

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Complying with the GDPR

Conversica’s Support for Our Customers’ Compliance with the GDPR

In our previous post related to Conversica and GDPR, we explained that in GDPR terms, Conversica is a “data processor” and our customers are typically “data controllers”. We outlined the steps we have been taking as a processor to make it easier for our customers, as controllers, to achieve compliance with their obligations under the General Data Protection Regulation (aka the “GDPR”).

In this post, we want to share updates on those activities.

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The State of Lead Follow-up - Education

Lead Follow-Up in the Education Industry

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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