We at Conversica care a lot about creating leads. And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.
We’re all responsible for understanding and remembering a lot of abbreviations (with no end in sight), so it might be helpful to review what’s meant by CRO. Then we can dig into the the latest tricks to help you enjoy the results of a well-tuned CRO process this year.Read more
Artificial Intelligence is one of humanity’s most inspiring quests. I feel lucky to live in a time when there is so much initiative around Artificial Intelligence, and entrepreneurs are backing AI software development, recognizing it as a technology of the future. With all the talk around AI however, it’s sometimes hard to separate the wheat from the chaff. Real AI is supposed to drive real results in business growth – not just buzz and social media likes.Read more
Let me just start by saying that I am writing this post from a position that I never thought I’d be in: approaching the six month mark as a Technical Support Representative at a company that specializes in software. I’m a English major, who has always had dreams of writing fiction, and more recently has aspired to work as a technical writer, so needless to say that Technical Support Representative was nowhere near the top of my list. Because six months ago I would have described myself as “not a computer person”.
So here’s the story of how I got this job, and why I’ve come to realize in the last six months that not only is someone with my background an excellent fit for this kind of a position, but why more Humanities majors should apply for jobs like it, and why hiring managers should look for applicants with these kinds of qualifications.Read more
At Conversica, we take your feedback seriously. In fact, much of our product roadmap is a direct result of the ideas you provide. We love receiving customer testimonials – when you share your positive experiences with Conversica, it makes us proud! And your comments on what we can do to improve helps us strive to work even harder. But don’t just take our word for it. Here’s what you’ve recently had to say:Read more
We’re very pleased to announce that Conversica and Intelligens.AI are teaming up!
Founded in 2016, Intelligens is a fast-growing startup based in Santiago, Chile, with customers spanning Chile, Peru, Colombia, and Bolivia. Intelligens provides exceptional conversational AI services for sales, marketing and finance teams.
This strategic acquisition will bring a number of new technical integrations and communication channels, including: Facebook Messenger, Slack, and Skype. In addition, Intelligens’ conversational expertise and training data in Spanish will enable us to further enhance our AI capabilities for our customers who seek to reach the 400+ million Spanish speakers in the world.Read more
2017 was a huge year for us here at Conversica. In addition to expanding the company to more than 190 employees, adding four new members to the management team, and earning recognition from CB Insights and Red Herring, we also released a slew of new product features and improvements.
Your feedback has been instrumental to making this happen! Let’s take a look back on the awesome new capabilities released in the last twelve months:Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
AI, particularly when combined with big data and analytics, will help drive the meaningful customer conversations that ultimately lead to sales. And while some might view AI as impersonal, its applications are starting to achieve ubiquity (think Siri) and widespread consumer acceptance while delivering improvements in the overall customer experience.Read more
Last week, we discussed the top five AI trends to watch for in 2018. But what are some of the AI predictions we’ve been anticipating, that well, won’t be happening this year?
We sat down for a chat with Conversica Chief Data Scientist, Dr. Sid Reddy, to get his take on AI “un-predictions” for 2018. Whether you plan to welcome our future robot overlords or resist anything AI-related for as long as possible, here’s what won’t be happening on any major scale this year:Read more
More people are coming to accept AI technology and its prevalence in everyday applications, from chatbots in customer service to surveillance robots in shopping malls. But much of what we think about artificial intelligence continues to stem from a dystopian outlook shaped by pop culture and movies like Blade Runner 2049 and Ex Machina (both great movies, by the way).
We’ve got a long ways to go before replicants assimilate into mainstream society. But as this year comes to an end, I can’t help but wonder what kind of AI trends will take hold in the new year.
So, here are our picks for the top 5 AI trends to watch in 2018:Read more
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