Join Conversica at LeadsCon Conference in NY

LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.

Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.

AI, Machine Learning, and NLP: Your Basic Guide to AI Technology and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

Customer Success Story: How CenturyLink gets $20 return for every $1 spent with Conversica

CenturyLink is an $18 billion company and the third largest telecommunications provider in the U.S. Check out this short video on how they use Conversica’s AI-powered sales assistant to connect and engage with 90,000 leads per quarter!

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

2017 Guide for Effective Lead-Follow Up

https://www.conversica.com/blog/2017-guide-for-effective/

Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey onRead more

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

Two October Summits Every Sales and Marketing Professional Should Climb

Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing Forum

The Dreamforce ULTIMATE Guide to SWAG!

Every year approximately seven squillion people flock to Dreamforce and, in an unofficial (okay, fine, imaginary) survey, people were asked, “what are your primary reasons for attending?” The top answers were as follows: The SWAG, The SWAG, The SWAG, The SWAG, and The opportunity to better myself and my organization via information gathering and intense