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Category Archives: Lead Nurturing

The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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9 Lead Conversion Secrets

9 Lead Conversion Secrets to Start Using Now

To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.

There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and  converting them to customers.

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The Biggest CRO Marketing Mistakes You're Making

The Biggest CRO Marketing Mistakes You’re Making

Converting website visitors into leads requires constant change. Fine-tuning workflows is not enough to get the conversion rates you need. You must improve your conversion rate optimization marketing to increase your conversion rates. Start by looking for and addressing these CRO marketing problems.

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Five Tactics for Sales and Marketing Alignment

5 Tactics for Sales and Marketing Alignment

Aligning sales and marketing improves the buying experience where marketing and sales can create campaigns that are designed for maximum impact to engage prospects and truly wow potential buyers.

Read on to learn the five tactics you can take to align your sales and marketing teams.

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Lead Qualification for Quality Not Quantity

The more qualified a lead is, the more likely they are to convert. But almost 50 percent of the respondents to a lead generation strategy study said that only half of their leads were good enough for sales teams to pursue.

This means sales and marketing teams often waste much, or even most, of their time and effort generating and following leads that won’t ever convert to customers. Read on for steps you can take to improve lead quality.

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A Fool-Proof Formula for Powerful Lead Conversion Strategy

Everyone wants to turn prospects into leads (and of course, leads into customers). There’s so much advice out there on how to achieve that goal, but what works and what doesn’t?

We’ve developed a fool-proof formula for a powerful lead conversion strategy for marketers. Read on to learn about the pillars you need to have in place to attract the right leads.

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Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

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The State of Lead Follow-up - Education

Lead Follow-Up in the Education Industry

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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How Conversica engages prospects to identify interest

In the series titled “Sales Tech Game Changers,” Smart Selling Tools founder, Nancy Nardin, asks sales tech executives to describe how their solution can change a sales organization in a significant way. The following interview features Conversica’s VP of Sales, Erroin Martin, on what makes Conversica’s AI technology invaluable for sales teams.

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Persistence Webinar: How many potential leads are lost due to insufficient lead follow-up?

Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?

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