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Category Archives: Lead Nurturing

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

https://www.conversica.com/blog/this-weeks-webinar-2016-sales-effectiveness-report-the-shocking-truth-about-lead-follow-up/

REGISTER HERE for the Webinar!

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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The Dreamforce ULTIMATE Guide to SWAG!

Every year approximately seven squillion people flock to Dreamforce and, in an unofficial (okay, fine, imaginary) survey, people were asked, “what are your primary reasons for attending?” The top answers were as follows: The SWAG, The SWAG, The SWAG, The SWAG, and The opportunity to better myself and my organization via information gathering and intense

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Dreamforce: Your favorite Cherry Pickers return as… nah, it’s a surprise!

Last year’s Dreamforce was a banner event for the Conversica team. Dressed as friendly Cherry Pickers (because your Conversica AI sales assistant helps you cherry pick the hot leads from your funnel – wink, wink – get it?), we had a ton of fun, educated many people who subsequently became happy customers, and got

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Webinar: How AI is fueling the Sales Stack era

Organizations have long recognized the importance of arming their sales teams for battle with tools such as playbooks, case studies, battlesheets, etc. But surprisingly, until relatively recently technological tools have been somewhat scarce, the focus being more on automating Marketing functions rather than Sales. But that tide is turning rapidly – welcome to the era of the Sales Stack. Come join Nancy Nardin of Smart Selling Tools in an exciting webinar where she’ll delve into the most amazing example of new Sales Stack technology: the emergence of customer-facing AI!

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You can’t afford to miss the upcoming webinar: Best Practices for Generating, Managing, and Leveraging Your Hard-Earned Leads

Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.

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Stivers Ford-Lincoln – real sales from artificial intelligence!

Eddie Stivers is a smart guy. A really smart guy. In fact he’s so really smart, that he figured out how to deploy artificial smartness to help his sales team succeed. And boy did it work: Sales boosted 36 percent on the new-vehicle side and 25 percent on the used-vehicle lot since January 2015. Now that’s downright brilliant.

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Declare your independence… from sales drudgery!

Independence Day is right around the corner, so now is a good time to remember and be thankful for things from which we’re independent:
– The British (that’s a 1776 historical reference folks, not a 2016 political one)
– Mom and Dad (and if you’re not, spoiler alert: they wish you were)
– Boring blogs (for the moment anyway – you’re reading this one, aren’t you?)
But what about independence from sales drudgery?

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Cherry pickin’ at the Sales Machine Summit!

The Sales Machine Summit in New York is right around the corner, full of bright-eyed and bushy-tailed salespeople, and we can’t wait to meet them there! We know that life is not a bowl of cherries for salespeople trying to hit their numbers every month, and that they can use any edge they can get. And we’ll be there to bring that help to fruition!

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