Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.
Get the details for this upcoming webinar and register here.Read more
LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.
Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.Read more
Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and IRead more
CenturyLink is an $18 billion company and the third largest telecommunications provider in the U.S. Check out this short video on how they use Conversica’s AI-powered sales assistant to connect and engage with 90,000 leads per quarter!Read more
“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!
Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey onRead moreRead more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.Read more
Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing ForumRead more
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