How Does It Work?

Conversica’s AI-powered Revenue Digital Assistants™ (RDAs) seamlessly integrate into the Salesforce Marketing Cloud Journey Builder, responding in real-time to capture interest and guide leads through your Sales funnel.

Create a “Journey” (workflow) in Salesforce Marketing Cloud. Add Conversica to a step in the Journey, mapped to a specific Conversica conversation based on your goals.

When leads hit the Conversica step in the Journey, your AI-powered Revenue Digital Assistant™ starts the conversation.


As Conversation Qualified leads are uncovered, the RDA passes them to the next step in the Journey, such as handoff to a Sales rep.


Lead data (e.g., lead statuses) is stored in Salesforce Marketing Cloud and Salesforce CRM.