With AI software, every conversation your employees have with one another or with a customer is an opportunity to work more efficiently.
Artificial intelligence can help you improve communication and optimize workflows by enhancing conversational engagement and enriching interactions.
Productivity will increase as both employee and customer experiences improve, according to a CIO.com article on improving workplace productivity by focusing on AI-enabled conversational experiences. Author David Mario Smith writes:
“At the heart of workplace productivity and user experience are conversations and a dynamic conversational flow that drives and weaves together work processes and workflows. Enabling those conversations, while keeping context is the key to workplace productivity.”
Whether it be in sales, marketing, HR, finance or any other department, you can use artificial intelligence to help with workload efficiency, like by automating tasks and prioritizing actions based on conversations and interactions.
You also can reduce the risk of human error by using artificial intelligence to analyze data, produce reports, and automate decisions in real time. This type of technological management frees up staff time, as it takes over data analysis and decision-making responsibilities.
Employees can spend the additional time serving customers and ensuring their experiences are top notch, thereby increasing overall customer loyalty. Companies increase efficiency and accuracy by focusing on the human aspect of business, according to an ITProPortal article on artificial intelligence and the human workforce.
Machine learning algorithms can predict reactions to particular actions, like requests for meetings or documents, based on who your employees work with and how. So, AI software can minimize the steps your employees need to take to agree upon meeting times or exchange needed information in advance.
AI software also can automatically compile meeting transcripts, which allows employees to focus on the meeting instead of taking notes. It can even identify speakers based on their voices and convert their speech to text. Attendees and others can then search the finished transcript digitally.
Crunching Customer Data
AI reduces the time spent doing traditional research. It also gives you insights into your customers that you may not have had otherwise.
ITProPortal writes that AI will help in three specific ways:
- It allows large amounts of unstructured data to be taken into account when providing customer service.
- It unlocks the ability to make more sophisticated decisions automatically.
- It learns from the results of those decisions and improves automated decision-making even further
You can use AI to analyze changes in buying patterns and identify desired product improvements.
Pricing determines profits. AI software helps businesses increase profitability by setting optimal prices for a given time.
For example, you could match your competitors’ sales prices and then resume full pricing immediately after. You also could better align pricing for each and every item for every season by using AI software to analyze the connections between customer demand, price changes, and business strategy, according to the same article from ITProPortal:
“Other aspects, such as, sales and competitor pricing are then automated into operational systems. This will ensure that customers won’t be left disappointed, and AI metrics can be used to inform stock availability versus demand to ensure customers can get the items they desire.”
AI software frees employees to focus on core objectives like marketing products and closing sales by automating tasks that would otherwise be done manually or semi-manually,
For example, you could use an AI assistant to schedule meetings, make travel plans or transcribe meeting notes, Information Age notes in an article on how to harness AI to improve workplace efficiency. The software also grows more efficient over time as it learns your employees’ preferences.
Knowing that it needed to contact leads six to eight times to convert but that its employees couldn’t handle the workload alone, Epson increased its response rate and revenue by using AI software to follow up on leads, the Harvard Business Review noted in an article about how AI is streamlining marketing and sales. The assistant achieved a 50 percent response rate.
AI software makes employees more efficient by reducing the phone calls that they must make and the emails they must send. This allows them to pursue additional opportunities while providing you assurance that every lead is followed up every time, through natural, conversational emails that are automatically sent until leads become customers.
Employees and customers expect more from companies today. They want you to anticipate what they want and respond to their needs. AI software helps you serve customers more effectively by allowing your employees to work more efficiently.
Learn more about the Conversica Automated Sales Assistant.
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