Artificial intelligence is on the minds of marketers now more than ever. Why?
Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics, and AI is where it’s at.
For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack and solutions are only getting better, as the AI market is predicted to grow to $70 billion by 2020. The best AI solutions use marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing.
Advances in AI automate and optimize workflows for lead generation
The great news is that AI has advanced to a stage where off-the-shelf solutions are able to automate and optimize important workflows for lead generation and conversion for organizations of all sizes and all budgets. The power of AI comes in the form of a robust, personalized user experience that ensures you are targeting the right individuals at the right companies and determining which leads to pass on to sales.
Additionally, AI allows data across multiple sources to meet with business intelligence in one place in order to deliver measurable insights and actionable results. According to research by the Aberdeen Group, a market intelligence company, 61 percent of respondents reported lead scoring as the major driving force behind investing in AI. With AI, you can understand leads better, find new quality leads, and convert those leads into sales.
Download our new eBook, “Leveraging AI to Boost Lead Generation and Conversion Efforts,” and learn how to:
- Assess organizational readiness for AI implementation
- Understand how to use AI to solve the most challenging sales
and marketing issues
- Get started with AI
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