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The Rise of AI Tools: Verticals to Watch, Part 4 by Conversica    June 5, 2018

It’s no surprise that science and research rely on AI technology. But did you know that other sectors including legal, risk, and regulatory compliance are increasingly using AI as part of their day-to-day processes?

Read on to see how these verticals are leveraging the power of AI.

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Fix the Marketing Handoff to Accelerate Account-Based Selling by Conversica    May 30, 2018

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

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Just Another Fad? The Low-Down on CRO Marketing by Conversica    May 25, 2018

CRO marketing is all about improving the conversion rate in any marketing or sales material so that the reader will take action. It’s about optimizing human behavior to improve the effectiveness of your marketing efforts and ultimately increase revenues.

We’ll use an example to illustrate. Let’s say you’ve got a whitepaper that you want people to download. CRO marketing would involve taking steps to get people to download that whitepaper.

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Conversica’s Support for Our Customers’ Compliance with the GDPR by Conversica    May 24, 2018

Complying with the GDPR

In our previous post related to Conversica and GDPR, we explained that in GDPR terms, Conversica is a “data processor” and our customers are typically “data controllers”. We outlined the steps we have been taking as a processor to make it easier for our customers, as controllers, to achieve compliance with their obligations under the General Data Protection Regulation (aka the “GDPR”).

In this post, we want to share updates on those activities.

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Lead Follow-Up in the Education Industry by Helena Chen    May 22, 2018

The State of Lead Follow-up - Education

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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