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Lead Follow-Up in the Education Industry by Helena Chen    May 22, 2018

The State of Lead Follow-up - Education

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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What Our Customers Say, Vol. 5 by Helena Chen    May 17, 2018

What Our Customers Say, Volume 5

What do our customers have to say about the Conversica solution? Check out recent reviews left by our current customers on app review sites such as Salesforce AppExchange, G2 Crowd, TrustRadius, and more.

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The Rise of AI Tools: Verticals to Watch, Part 3 by Conversica    May 16, 2018

In our previous post, we discussed how finance, insurance, and security companies are using AI to improve employee productivity and catch the bad guys before they commit a crime. In this post, part three of five, we’ll see how teachers are using AI to customize lesson plans, how media companies are harnessing AI for curating and creating content, and how e-commerce is using AI to make our lives easier.

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How Conversica engages prospects to identify interest by Conversica    May 11, 2018

In the series titled “Sales Tech Game Changers,” Smart Selling Tools founder, Nancy Nardin, asks sales tech executives to describe how their solution can change a sales organization in a significant way. The following interview features Conversica’s VP of Sales, Erroin Martin, on what makes Conversica’s AI technology invaluable for sales teams.

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Marketing’s Role is Changing from a Cost Center to a Revenue Center by Conversica    May 9, 2018

How does the rest of your organization view the marketing department? Is it seen as a cost center or a revenue center?

For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. Many organizations now regard marketing as a revenue driver. Read on to learn what’s responsible for that shift and what to do if your company still sees the marketing team as a cost center.

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