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In Case You Missed It: The A.I. Wave is Already Here by Alex Terry    December 2, 2016

Artificial Intellligence

Sometimes technology trends creep into our lives slowly, until they emerge with such prevalence that our business success absolutely depends on them. Take mobile devices, which were once dubbed “car phones” in the 70s because their bulk made them useful only inside a vehicle. Fast forward to today. A recent survey by The Atlantic asked Silicon Valley

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report by Gary Gerber    December 1, 2016

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future by Conversica    November 23, 2016

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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How Digital Dealers Can Save $$$ – Visual Infographics by Conversica    November 14, 2016


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Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?

Don’t worry, we have you covered!

The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!

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VentureBeat: Why automating some jobs can lead to even more jobs by Gary Gerber    November 11, 2016

It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s gonna pay me to throw rocks at the enemy now?” It’s a valid concern, and VentureBeat recently published a very thoughtful article on this precise topic.

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