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Joining the AA-ISP and helping advance the profession of inside sales by Conversica    April 2, 2015

Conversica partners with the AA-ISP

Earlier today we announced a major sponsorship of the American Association of Inside Sales Professionals (AA-ISP). This organization was founded to help advance the art and science of inside sales, which is a cause we strongly support at Conversica.

With some 9,000 members representing 4,000 different companies, the organization is doing admirable work in bringing together the brightest minds in sales, sharing best practices, answering questions and generally helping to advance the careers of its members.

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5 Best Practices to Convert Leads using Sales Automation Software by Conversica    March 16, 2015

Salesforce for Startups

I wrote this blog post for the Salesforce for Startups community but thought it applied to our Conversica community, as well. When I wrote this, I attempted to lay out the case for the next wave in sales automation, Artificial Intelligence for Sales prospecting. While AI is not new, with the emergence of machine learning and data science, AI for customer interaction may usher in the next wave of innovation in the CRM space.

Research shows only 25% of leads are legitimate and should be passed to Sales. So, how do enterprise startups prevent Sales from contacting the wrong prospects?

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