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Account-based selling vs. account-based marketing by Conversica    September 17, 2018

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

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The Rise of AI Tools: Verticals to Watch, Part 5 by Conversica    September 12, 2018

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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How AI software is helping improve workload efficiency by Conversica    September 10, 2018

https://www.conversica.com/blog/how-ai-software-is-helping-with-workload-efficiency

With AI software, every conversation your employees have with one another or with a customer is an opportunity to work more efficiently. Artificial intelligence can help you improve communication and optimize workflows by enhancing conversational engagement and enriching interactions. Productivity will increase as both employee and customer experiences improve, according to a CIO.com article on improvingRead more

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Improve lead qualification with these website hacks by Conversica    September 6, 2018

https://www.conversica.com/blog/improve-lead-qualification-with-these-website-hacks

Quality lead generation is more than driving traffic to your website. As you begin to see more visitors hit your site, lead qualification becomes more important. High-quality leads mean that your sales reps spend time with the right prospects, and sales management can develop accurate forecasts. Customers also have a better experience as they progressRead more

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Important KPIs to measure sales and marketing alignment by Conversica    

Important KPIs to Measure Sales and Marketing Alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

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