Today’s guest blog is written by Luke Perritt, Sales Development Representative at Conversica.
It hasn’t even been a year since I graduated college and started my first “real” job, yet I feel like it was so long ago. I am a Sales Development Representative. Yes, the dreaded SDR that calls you at random times, tries to schedule meetings and hears people tell me no more than yes. How did I get here, why do I do it, and what does the future hold?
My mother was in sales, my father was in sales, my friends are in sales but for whatever reason, it never struck me as a career to dive into until I was nearing graduation from Colorado State University. All I knew is that I wanted to learn, a lot, and the SDR/BDR role would put me in a position to do so. After hearing my friends tell me how hard it was I simply couldn’t believe it. Maybe they were making it up to make themselves look cool? I mean how hard could calling and emailing people all day really be? Now I’m 9 months into the role and I couldn’t agree more. This job is hard. No, picking up the phone isn’t hard. Emailing isn’t hard. Staying positive is hard.
My alarm goes off at 6 AM every day, and I’m in my seat with my headset on ready to call you by 7 AM. It’s a thankless job. We don’t close deals and we don’t ring bells. We set meetings and try our hardest to hit quota, be helpful, and most of all be productive. I’m not even a year into the role and sometimes it feels impossible.
There are few things that beat the thrill of completing a perfect call, setting the meeting, and watching the deal close soon after. No, I wasn’t the one who closed it, but I certainly played an integral role in bringing in revenue and that feels damn good. The SDR life, much like everything else is full of peaks and valleys. How are we supposed to stay level-headed?
Don’t get too high, don’t get too low. And NEVER let one call or email ruin your day. Sales is an art and a science. There’s no denying that this is a numbers game, and once you get the metrics down you can’t lose. Of course, I’ve had bad days where I’ve let people get to me, but it’s a waste of my time to be frustrated. It’s time to get on the phone and set a meeting.
I may have a love-hate relationship with the SDR life, but it’s taught me more than just how to execute a cold call and prospect into an account. It’s taught me how to self-motivate and persevere beyond what I thought was possible. This isn’t a forever role. I’m in it to learn as much as I can and hopefully be the guy that rings the bell at the end of the month (let’s face it, I hope it’s before the last day).
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