Webinar with Kerry Cunningham of SiriusDecisions

How AI is Maximizing Lead Conversions


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When: Tuesday, November 28, 2017 at 10 am PT/ 1 pm ET.

Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.

In this webinar, you’ll learn:

  • Why the Demand Unit Waterfall approach is superior to many earlier methods
  • Why artificial intelligence is the breakthrough technology with which to leverage it
  • How combining the two can rapidly make any marketing organization far more effective


What is the Demand Unit Waterfall?

In a nutshell, it’s a framework for managing leads across the full sales and marketing funnel. This methodology outlines key stages and handoff points in the lead management process, and shifts the focus away from a leads-centric approach to one that is account based (or focused on the buyer groups).


Demand Unit Waterfall


If you’re interested in learning more about the SiriusDecisions Demand Unit Waterfall, we highly recommend you check out this blog post.

Be sure to register for the webinar today! Even if you can’t make it live, you can still register to receive the slides and recording.