Skip to main content

Tag Archives: account-based sales

Account-based selling vs. account-based marketing

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

Read more

Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

Read more

Recent Tweets

twitter

Conversica

We're thrilled to be named a "Top Sales Tool." Thanks @sellingtools! https://t.co/FXO1Wl3JwV

2 days ago
twitter

Conversica

RT @LeanData: .@marketo Launchpoint partners @demandgen, @mintigo, @MyConversica and @LeanData are here to guide you through common #ABM ch…

2 days ago
twitter

Conversica

"Conversica strongly believes that AI is the future and can spark love between the sales and marketing team with th… https://t.co/TOSAtOpdkw

2 days ago
twitter

Conversica

Thanks for the shout-out @digitalzoneB2B! https://t.co/SyF8R19jQy

2 days ago
twitter

Conversica

@delman_nucleus we'd love to show you what we're working on for this year. Shoot us a DM and we can set up a conver… https://t.co/oh516Z0eco

2 days ago