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Tag Archives: auto dealers

2017 sales effectiveness report - automotive edition

The Sales Effectiveness Report – Auto Edition is here!

We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads.

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Will artificial intelligence replace your employees this year_

Will Artificial Intelligence replace your employees this year?

As I read the mid-year report from NADA on fixed ops and the shrinking margins on the variable side I couldn’t help but think how important people are becoming.  Yes, process and technology are important parts of retaining our employees and customers, but without people everything else is irrelevant.  This is likely obvious to those of you reading this.

Inherently we know that the following are the building blocks to happy employees and customers because we live in the day to day frenzy of fixed operations:

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Brian Pasch

Brian Pasch reviews Conversica – and likes what he sees!

Brian Pasch, CEO of PCG Companies, is one of the most respected names in the automotive retail industry, providing “vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.” When Brian talks, smart auto dealers listen, so we were delighted to see his latest research report…

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