Tag Archives: auto sales
The Sales Effectiveness Report – Auto Edition is here!
We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads.
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Brian Pasch reviews Conversica – and likes what he sees!
Brian Pasch, CEO of PCG Companies, is one of the most respected names in the automotive retail industry, providing “vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.” When Brian talks, smart auto dealers listen, so we were delighted to see his latest research report…
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Gauging third-party lead quality: engagement rates versus close rates
Comparing lead sources: Which is the better way to determine effectiveness of a given lead source, close rates or engagement rates? The answer may surprise you.
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