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Tag Archives: auto

automation car buying v2

2017 Survey: Americans on automating the car buying experience

Getting a new car can be an exhilarating experience, but there are aspects to the car-buying process that many Americans find frustrating. We recently polled over 1,000 Americans to determine how they choose where to buy new cars, common pain points of the car-buying experience, and ways the car-buying experience can be made more enjoyable. Here’s what we found:

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The Automotive Internet Department, Part 1: How it started and failed, and how big data gave us insight into the future path to success

Over the last 15 years the automotive Internet Department has gone through several significant changes as technology progressed and consumer behavior was analyzed. Yet after all that change, the average dealer is doing little better than they were when they started. The fact that BDC’s are started, changed and stopped by utilizing metrics that have little to do with the overall effectiveness of the department, speaks volumes about the misunderstanding of the department’s overall mission.

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