There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.
This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.Read more
Getting a new car can be an exhilarating experience, but there are aspects to the car-buying process that many Americans find frustrating. We recently polled over 1,000 Americans to determine how they choose where to buy new cars, common pain points of the car-buying experience, and ways the car-buying experience can be made more enjoyable. Here’s what we found:Read more
Read Conversica’s latest e-book, Starting a dialogue: bring prospects into two-way conversations with lead engagement software. Sales reps today have been liberated from much of the manual labor involved in lead generation. Automated outreach and demand-generation campaigns can produce a high volume of leads with little effort. But what happens when an automatic lead generation system hands off this bundle of contacts to a human sales rep? Learn how lead engagement software can match the volume of your marketing efforts by prompting your leads to talk back.Read more
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