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Tag Archives: automotive

OhtheDollarsWeWaste_Webinar_111016 (1)

How Digital Dealers Can Save $$$ – Visual Infographics

Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?

Don’t worry, we have you covered!

The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!

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Oh the Dollars We Waste!

Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!

What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.

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Webinar: Using Artificial Intelligence to Increase Service ROI

Well folks I have to tell you, it’s very exciting to see as big a kahuna as Salesforce agreeing with us that Artificial Intelligence – AI – is the way of the future for Sales and Marketing teams. It just makes sense. After all, Conversica’s been empowering sales teams for years via AI on the

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Oh, to Digital Dealer You’ll Go!

Congratulations!
You’re doing just swell.
You’re off to Digital Dealer!
Where you’ll learn new ways to sell!

You have brains in your head.
You have feet in your shoes.
So go catch Don Crawford’s presentation,
It’s the best one to choose.
There’ll be standing room only, ‘cause he’s always in taste,
Tuesday August 9 at 10:30, titled “Oh The Dollars We Waste”

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Stivers Ford-Lincoln – real sales from artificial intelligence!

Eddie Stivers is a smart guy. A really smart guy. In fact he’s so really smart, that he figured out how to deploy artificial smartness to help his sales team succeed. And boy did it work: Sales boosted 36 percent on the new-vehicle side and 25 percent on the used-vehicle lot since January 2015. Now that’s downright brilliant.

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Conversica converges on Canada!

We recently wrote about AI in the USA – the Conversica US tour continues! But c’mon, why should the US folks have all the AI fun? We love our Canadian friends because they’re awesome people, they have the better view of Niagara Falls and, most importantly, they named their country something really close to what we named our company (still checking which came first). So it only seemed fitting that we make a big splash at the Canadian Dealer Forum.

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If your dealership depends upon service customers for revenue and future car sales, how many of them are you really engaging successfully?

The ability to engage service customers is critical to a dealership’s revenue and, even more important, its ability to retain those customers through to the next buying cycle. But that takes time most service teams simply don’t have. Conversica to the rescue! Our new auto service assistant takes over that engagement process, freeing service people to do what they do best – provide excellent service.

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NADA Conference Floor

Another day, a NADA convention

If you know anything about the automobile dealer business, then you certainly know about the National Automobile Dealers Association (NADA). They’re the big kahuna of dealer organizations, and their annual Convention and Expo (March 31-April 3 in Las Vegas) is the kahuna-est place to discover what’s new and exciting for making your dealership successful. Which is why – no surprise – Conversica will be there with bells on!

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The automotive Internet Department, Part 2: The internal struggle to effectively handle leads

Technology (read CRM’s) have allowed us to be blinded and secure in the notion that our interactions are completely satisfying our leads’ requests. But getting there first does not solve getting there right.

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The Automotive Internet Department, Part 1: How it started and failed, and how big data gave us insight into the future path to success

Over the last 15 years the automotive Internet Department has gone through several significant changes as technology progressed and consumer behavior was analyzed. Yet after all that change, the average dealer is doing little better than they were when they started. The fact that BDC’s are started, changed and stopped by utilizing metrics that have little to do with the overall effectiveness of the department, speaks volumes about the misunderstanding of the department’s overall mission.

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