To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.
There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and converting them to customers.Read more
Conversational AI is one type of specialized AI that has gained quite a bit of traction in recent years. But what exactly is conversational AI? Some people may know it in the form of Amazon’s Alexa, Apple’s Siri, and website chatbots that provide customer support help. While these are more commonly known use cases, conversational AI is also being leveraged by companies to optimize business processes.
Read on to learn more about what conversational AI is and how businesses can use this technology to operate more efficiently and increase revenues.Read more
CRO marketing can be unwieldy. Should you start with surveys or multivariate testing? Should you fix bounce rates or improve form performance? Every aspect of the customer journey is important, and you know that effective CRO marketing can impact trust, engagement, and ultimately, revenue.
Even though all of this can be daunting, we’ve broken down CRO marketing into the five most important steps.Read more
How does the rest of your organization view the marketing department? Is it seen as a cost center or a revenue center?
For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. Many organizations now regard marketing as a revenue driver. Read on to learn what’s responsible for that shift and what to do if your company still sees the marketing team as a cost center.Read more
Salespeople that qualify leads have a set of standard questions they ask. However, those questions only go so far—they don’t lend themselves to deeper conversations that the salesperson needs to have to close the deal. Read on to learn what questions you should really be asking, and what steps you should take before asking those questions.Read more
When it comes to lead follow-up, there are two absolute truths: 1) faster is better and 2) it pays to be persistent. Insidesales.com recently published an article in which they share findings from their study of response times and lead follow-up persistence for almost 200 companies.
So who were the all-stars when it came to reaching out to their leads? Here are the top 10 companies with the best lead responses:Read more
We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads.Read more
Come join us for the Salesforce Basecamp for Sales event tomorrow, August 15th, at the JW Marriott! In this free, one-day workshop, you’ll learn best practices for using Salesforce to help you sell smarter and boost your productivity.Read more
Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and IRead more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
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