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Tag Archives: deliverability

The Four Ps of Lead Follow-Up: Findings from the 2015 Sales Effectiveness Report

There’s a lot of research on how to best manage sales leads, but how many companies effectively put best practices into action? We tested 327 companies across nine industries to see how well they did against four key factors, which we call the Four Ps: promptness, persistence, personalization and performance, and then published a full research report. The findings may surprise you.

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