Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Time to get fabulous with sales and marketing!
It’s almost here! The 2016 CEB Sales and Marking Summit (Oct 18-20th) will be in Las Vegas next week and we have the scoop on which events you don’t want to miss. Tell us your needs, and we’ll show you the way… 1. You want more content, but you want to do it the rightRead more
Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.Read more
The ability to engage service customers is critical to a dealership’s revenue and, even more important, its ability to retain those customers through to the next buying cycle. But that takes time most service teams simply don’t have. Conversica to the rescue! Our new auto service assistant takes over that engagement process, freeing service people to do what they do best – provide excellent service.Read more
Bill Goulette, Boch Automotive’s Corporate BDC Director, is one very happy fellow. And who can blame him? Wouldn’t you be happy if you were suddenly banking 60 additional deals in a month? Wouldn’t the ability to objectively compare your lead sources fill your heart with glee? Well of course they would…Read more
Technology (read CRM’s) have allowed us to be blinded and secure in the notion that our interactions are completely satisfying our leads’ requests. But getting there first does not solve getting there right.Read more
There’s a lot of research on how to best manage sales leads, but how many companies effectively put best practices into action? We tested 327 companies across nine industries to see how well they did against four key factors, which we call the Four Ps: promptness, persistence, personalization and performance, and then published a full research report. The findings may surprise you.Read more
Thanksgiving is almost here, and most of us have a lot to be thankful for. Friends, family, food… And of course the tools that make our businesses better. And anything that makes our business 33% better is nothing to cluck at…Read more
A million-dollar deal. A new marquee customer. A best-month-maker. I cannot tell you how many of our customers’ success stories lead to some amazing result from trying Conversica, and end with a statement like “… and we would have never called him.”Read more
Read Conversica’s latest e-book, Starting a dialogue: bring prospects into two-way conversations with lead engagement software. Sales reps today have been liberated from much of the manual labor involved in lead generation. Automated outreach and demand-generation campaigns can produce a high volume of leads with little effort. But what happens when an automatic lead generation system hands off this bundle of contacts to a human sales rep? Learn how lead engagement software can match the volume of your marketing efforts by prompting your leads to talk back.Read more
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