Welcome to our guest blog, courtesy of Kim Honjo of Salesforce: Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19thRead moreRead more
Sometimes technology trends creep into our lives slowly, until they emerge with such prevalence that our business success absolutely depends on them. Take mobile devices, which were once dubbed “car phones” in the 70s because their bulk made them useful only inside a vehicle. Fast forward to today. A recent survey by The Atlantic asked Silicon ValleyRead moreRead more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.Read more
As time-based push campaigns, drip campaigns have severe limitations. New marketing technology with artificial intelligence (marketing AI) lets you get beyond drip campaigns to deliver responsive lead nurturing that engages in two-way conversations automated with a human touch.Read more
What if you could build relationships one-on-one with thousands of customers throughout their lifecycle with your brand? But no marketer has time for that, right? Well, actually, now you can – and quite easily. Conversica’s AI persona with artificial intelligence serves as a tireless virtual assistant dedicated to your customer lifecycle marketing program.Read more
I wrote this blog post for the Salesforce for Startups community but thought it applied to our Conversica community, as well. When I wrote this, I attempted to lay out the case for the next wave in sales automation, Artificial Intelligence for Sales prospecting. While AI is not new, with the emergence of machine learning and data science, AI for customer interaction may usher in the next wave of innovation in the CRM space.
Research shows only 25% of leads are legitimate and should be passed to Sales. So, how do enterprise startups prevent Sales from contacting the wrong prospects?Read more