The cost of acquiring a new customer is anywhere from 4 to 10 times more expensive than retaining an existing one. Clearly, it makes financial sense for companies to invest in keeping the customers they have.
Learn how the Conversica AI-driven Customer Success Assistant can help.Read more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.Read more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Organizations have long recognized the importance of arming their sales teams for battle with tools such as playbooks, case studies, battlesheets, etc. But surprisingly, until relatively recently technological tools have been somewhat scarce, the focus being more on automating Marketing functions rather than Sales. But that tide is turning rapidly – welcome to the era of the Sales Stack. Come join Nancy Nardin of Smart Selling Tools in an exciting webinar where she’ll delve into the most amazing example of new Sales Stack technology: the emergence of customer-facing AI!Read more
Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.Read more
Independence Day is right around the corner, so now is a good time to remember and be thankful for things from which we’re independent:
– The British (that’s a 1776 historical reference folks, not a 2016 political one)
– Mom and Dad (and if you’re not, spoiler alert: they wish you were)
– Boring blogs (for the moment anyway – you’re reading this one, aren’t you?)
But what about independence from sales drudgery?
The 8th Annual AA-ISP Leadership Summit – the premier place to get the inside scoop on everything inside sales – is right around the corner, and you can bet Conversica will be there big time.Read more
Technology (read CRM’s) have allowed us to be blinded and secure in the notion that our interactions are completely satisfying our leads’ requests. But getting there first does not solve getting there right.Read more
There’s a lot of research on how to best manage sales leads, but how many companies effectively put best practices into action? We tested 327 companies across nine industries to see how well they did against four key factors, which we call the Four Ps: promptness, persistence, personalization and performance, and then published a full research report. The findings may surprise you.Read more
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