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Tag Archives: human touch

Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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VentureBeat: Why automating some jobs can lead to even more jobs

It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s gonna pay me to throw rocks at the enemy now?” It’s a valid concern, and VentureBeat recently published a very thoughtful article on this precise topic.

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Dreamforce: Your favorite Cherry Pickers return as… nah, it’s a surprise!

Last year’s Dreamforce was a banner event for the Conversica team. Dressed as friendly Cherry Pickers (because your Conversica AI sales assistant helps you cherry pick the hot leads from your funnel – wink, wink – get it?), we had a ton of fun, educated many people who subsequently became happy customers, and got

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Webinar: How AI is fueling the Sales Stack era

Organizations have long recognized the importance of arming their sales teams for battle with tools such as playbooks, case studies, battlesheets, etc. But surprisingly, until relatively recently technological tools have been somewhat scarce, the focus being more on automating Marketing functions rather than Sales. But that tide is turning rapidly – welcome to the era of the Sales Stack. Come join Nancy Nardin of Smart Selling Tools in an exciting webinar where she’ll delve into the most amazing example of new Sales Stack technology: the emergence of customer-facing AI!

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You can’t afford to miss the upcoming webinar: Best Practices for Generating, Managing, and Leveraging Your Hard-Earned Leads

Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.

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Stivers Ford-Lincoln – real sales from artificial intelligence!

Eddie Stivers is a smart guy. A really smart guy. In fact he’s so really smart, that he figured out how to deploy artificial smartness to help his sales team succeed. And boy did it work: Sales boosted 36 percent on the new-vehicle side and 25 percent on the used-vehicle lot since January 2015. Now that’s downright brilliant.

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If your dealership depends upon service customers for revenue and future car sales, how many of them are you really engaging successfully?

The ability to engage service customers is critical to a dealership’s revenue and, even more important, its ability to retain those customers through to the next buying cycle. But that takes time most service teams simply don’t have. Conversica to the rescue! Our new auto service assistant takes over that engagement process, freeing service people to do what they do best – provide excellent service.

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Happy New Year 2016

It’s a new year, so try something new

For many organizations, a new year means new opportunities, new initiatives and new sales goals. And for the smart and creative ones, it also means trying new ways of doing things. Think for a moment about things your sales team may be doing in “old ways.” It’s a challenging exercise because we’re usually entrenched in these so don’t even consider that there may be newer, better ways to do them…

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LA Film School gives thanks – for 33% better lead engagement!

Thanksgiving is almost here, and most of us have a lot to be thankful for. Friends, family, food… And of course the tools that make our businesses better. And anything that makes our business 33% better is nothing to cluck at…

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I'm in the money!

$100K in one month?

What would you do if someone told you your organization could make an extra $100,000? In a month? Adding no headcount or workload? And it would only cost a couple percent of that amount? I’m guessing your answer is, “I’d grab the cash, my friend.”

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