How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.
More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the “4 P’s” of sales effectiveness – Promptness, Personalization, Persistence, and Performance – and learn what measures your sales team can take to boost lead engagement.
Get the full 2017 Sales Effectiveness report, free.Read more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.Read more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.Read more
Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?
Don’t worry, we have you covered!
The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!Read more
Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!
What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.Read more
Is that a Sauroposeidon or a Pterodactylus?
Before we get into that, let’s first talk about how Netflix became the hot girl in the room while Blockbuster got pushed to the nosebleed section. Or how Facebook excitedly jumped on the social bandwagon and took off with flying colors, buggy whip in hand…as Friendster quickly became an artifact on the web? Or howRead more
Every year approximately seven squillion people flock to Dreamforce and, in an unofficial (okay, fine, imaginary) survey, people were asked, “what are your primary reasons for attending?” The top answers were as follows: The SWAG, The SWAG, The SWAG, The SWAG, and The opportunity to better myself and my organization via information gathering and intenseRead more
Last year’s Dreamforce was a banner event for the Conversica team. Dressed as friendly Cherry Pickers (because your Conversica AI sales assistant helps you cherry pick the hot leads from your funnel – wink, wink – get it?), we had a ton of fun, educated many people who subsequently became happy customers, and gotRead more
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