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Tag Archives: internet department

The automotive Internet Department, Part 2: The internal struggle to effectively handle leads

Technology (read CRM’s) have allowed us to be blinded and secure in the notion that our interactions are completely satisfying our leads’ requests. But getting there first does not solve getting there right.

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The Automotive Internet Department, Part 1: How it started and failed, and how big data gave us insight into the future path to success

Over the last 15 years the automotive Internet Department has gone through several significant changes as technology progressed and consumer behavior was analyzed. Yet after all that change, the average dealer is doing little better than they were when they started. The fact that BDC’s are started, changed and stopped by utilizing metrics that have little to do with the overall effectiveness of the department, speaks volumes about the misunderstanding of the department’s overall mission.

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