The funnel, when properly primed, is a well-oiled machine that can pull in leads and convert them into customers in an organized and efficient manner. The funnel gives your marketing team tools to help identify when leads become qualified and ready to deliver to the sales team. With a well-designed sales funnel, only the best,Read moreRead more
Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics, and AI is where it’s at. For lead generation, qualification, and conversion, AI fits seamlessly into the MarTechRead moreRead more
Lead conversion rate is one of the most important metrics to track. This will help you understand which marketing channels are converting so you know where to focus your time and energy. Standard should be set with data backed benchmarks. In order to set a company standard for conversion rate you must answer these questions.Read more
To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.
There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and converting them to customers.Read more
Converting website visitors into leads requires constant change. Fine-tuning workflows is not enough to get the conversion rates you need. You must improve your conversion rate optimization marketing to increase your conversion rates. Start by looking for and addressing these CRO marketing problems.Read more
In a recent webcast, Sales and Marketing execs from BombBomb shared how they are driving alignment and boosting free trial conversion rates using Conversica’s AI-powered virtual sales assistant.Read more
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