Sales is an exercise in communication. Although sales is often considered a skill that a person is either born with or not, there are key communication habits that individuals can develop in order to improve their sales acumen. Communication styles are important—one must be able to convey enthusiasm and have some level of persuasiveness thatRead moreRead more
Conversica just added a new type of AI Assistant to the company’s portfolio of virtual assistants powered by conversational AI: an AI Admissions Assistant for higher education. The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. Today’s prospective students are busier than ever and need gentlyRead moreRead more
Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead moreRead more
Maybe you can never have too many leads. But you can have too many leads to pursue them all effectively.
While companies have traditionally relied on lead scoring to identify and pursue the most promising opportunities, there is a better way to fix your leaky sales funnel. Read on to learn how.Read more
There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.
This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.Read more
In our recent webinar, CEO of Metadata, Gil Allouche, and Head of Product Marketing at Conversica, Gary Gerber, discussed personalization and performance in lead follow-up. Why is it so important? Are companies losing revenue when they don’t personalize their outreach efforts? The short answer, is yes.Read more
When it comes to lead follow-up, there are two absolute truths: 1) faster is better and 2) it pays to be persistent. Insidesales.com recently published an article in which they share findings from their study of response times and lead follow-up persistence for almost 200 companies.
So who were the all-stars when it came to reaching out to their leads? Here are the top 10 companies with the best lead responses:Read more
Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.
More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the “4 P’s” of sales effectiveness – Promptness, Personalization, Persistence, and Performance – and learn what measures your sales team can take to boost lead engagement.
Get the full 2017 Sales Effectiveness report, free.Read more
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