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Tag Archives: Lead qualification

Lead Qualification for Quality Not Quantity

The more qualified a lead is, the more likely they are to convert. But almost 50 percent of the respondents to a lead generation strategy study said that only half of their leads were good enough for sales teams to pursue.

This means sales and marketing teams often waste much, or even most, of their time and effort generating and following leads that won’t ever convert to customers. Read on for steps you can take to improve lead quality.

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Lead Qualification Questions You Should be Asking

Salespeople that qualify leads have a set of standard questions they ask. However, those questions only go so far—they don’t lend themselves to deeper conversations that the salesperson needs to have to close the deal. Read on to learn what questions you should really be asking, and what steps you should take before asking those questions.

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What our customers say about us

Making sure that our customers succeed is important to us at Conversica. That’s why we love hearing everything you have to say, from the good, the bad, to the ugly. Your feedback helps us to plan upcoming product features and service you even better.

Take a look at how some of our customers use Conversica to engage their leads, drive marketing ROI, and increase sales pipeline.

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digital summit 2017

Visit Conversica at Digital Summit in DC

Digital Summit DC, the region’s digital marketing and strategy conference, is back this September 6-7 at the Mead Center for American Theater.

Come visit Conversica for this jam-packed 2-day event! We will be raffling Amazon Echos and Dots. Be sure to schedule a product demo to learn more about how AI-powered assistants can help you nurture, follow up, and qualify all your inbound leads.

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LeadsCon NY

Join Conversica at LeadsCon Conference in NY

LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.

Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.

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HBR Robot how ai is streamlining marketing and sales

ICYMI: Harvard Business Review on How AI Is Streamlining Marketing and Sales

Advances in AI technology have reached the tipping point where “it’s worthwhile for companies to test AI-powered chat or email tools to see if they can convert more leads, and improve their understanding of what customers want and need.”

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Your Guide to AI and what it can do

AI, Machine Learning, NLP, and NLG: Your Basic Guide to Artificial Intelligence in Business

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

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WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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