Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.Read more
Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?
Don’t worry, we have you covered!
The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!Read more
Every year approximately seven squillion people flock to Dreamforce and, in an unofficial (okay, fine, imaginary) survey, people were asked, “what are your primary reasons for attending?” The top answers were as follows: The SWAG, The SWAG, The SWAG, The SWAG, and The opportunity to better myself and my organization via information gathering and intenseRead more
Last year’s Dreamforce was a banner event for the Conversica team. Dressed as friendly Cherry Pickers (because your Conversica AI sales assistant helps you cherry pick the hot leads from your funnel – wink, wink – get it?), we had a ton of fun, educated many people who subsequently became happy customers, and gotRead more
Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.Read more
Independence Day is right around the corner, so now is a good time to remember and be thankful for things from which we’re independent:
– The British (that’s a 1776 historical reference folks, not a 2016 political one)
– Mom and Dad (and if you’re not, spoiler alert: they wish you were)
– Boring blogs (for the moment anyway – you’re reading this one, aren’t you?)
But what about independence from sales drudgery?
We recently wrote about AI in the USA – the Conversica US tour continues! But c’mon, why should the US folks have all the AI fun? We love our Canadian friends because they’re awesome people, they have the better view of Niagara Falls and, most importantly, they named their country something really close to what we named our company (still checking which came first). So it only seemed fitting that we make a big splash at the Canadian Dealer Forum.Read more
The Sales Machine Summit in New York is right around the corner, full of bright-eyed and bushy-tailed salespeople, and we can’t wait to meet them there! We know that life is not a bowl of cherries for salespeople trying to hit their numbers every month, and that they can use any edge they can get. And we’ll be there to bring that help to fruition!Read more
Orlando! Las Vegas! Chicago! San Francisco! Seems wherever you go these days, you bump into a Conversican manning a booth, presenting as a subject matter expert, or just doing something goofy or humiliating, all in the name of spreading the AI gospel. And there’s no rest for the road-weary; in fact next week Conversica will be hosting or presenting at two events concurrently!Read more