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Tag Archives: Marketing ROI

The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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3 Marketing Automation Tools You Should Be Using

3 Marketing Automation Tools You Should Be Using to Maximize Your ROI

What if you didn’t have to perform the same repetitive marketing tasks over and over again? Marketing automation tools save time and free up your marketing resources for more productive and valuable tasks. There are now many marketing automation tools available, which raises the question: Which ones are best for you?

This post explores three marketing automation tools that you should be using. These tools will make you more efficient, more productive, and above all, maximize your marketing department ROI.

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Inbound 2017 headphones

Join Conversica at Inbound 2017 in Boston

Conversica is proud to be a sponsor for INBOUND 2017, where top marketing and sales professionals from almost every industry imaginable come together for innovative talks, educational breakouts, and tons of networking.

Join us from September 25-28, 2017 at the Boston Convention & Exhibition Center and book an onsite demo to learn how our conversational AI platform can take the grind out of lead follow-up. You’ll walk away with a free Skullcandy Grind headphone!

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AI in marketing

AI in Marketing: The New Frontier

Artificial intelligence offers a whole new world of possibilities for marketers when it comes to better engaging and understanding customers.

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This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

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WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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Oh the Dollars We Waste!

Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!

What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.

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Why did mammals survive and dinosaurs did not?
Is that a Sauroposeidon or a Pterodactylus?

Why Did Mammals Survive and Dinosaurs Didn’t?

Before we get into that, let’s first talk about how Netflix became the hot girl in the room while Blockbuster got pushed to the nosebleed section. Or how Facebook excitedly jumped on the social bandwagon and took off with flying colors, buggy whip in hand…as Friendster quickly became an artifact on the web? Or how

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