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Tag Archives: marketing

The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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9 Lead Conversion Secrets

9 Lead Conversion Secrets to Start Using Now

To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.

There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and  converting them to customers.

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The Biggest CRO Marketing Mistakes You're Making

The Biggest CRO Marketing Mistakes You’re Making

Converting website visitors into leads requires constant change. Fine-tuning workflows is not enough to get the conversion rates you need. You must improve your conversion rate optimization marketing to increase your conversion rates. Start by looking for and addressing these CRO marketing problems.

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Five Tactics for Sales and Marketing Alignment

5 Tactics for Sales and Marketing Alignment

Aligning sales and marketing improves the buying experience where marketing and sales can create campaigns that are designed for maximum impact to engage prospects and truly wow potential buyers.

Read on to learn the five tactics you can take to align your sales and marketing teams.

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The Real Skills of Account-Based Selling

Account-based selling can help you close more deals with larger companies, but you must invest time and resources in doing so. You must commit entire teams of salespeople, supported by colleagues from other departments, to engaging multiple contacts within a single targeted company.

Read on to learn how you can build your account-based selling plan with these key skills.

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Our Predictions for the Future of AI Marketing

In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. Rather, it’s a must-have to give your organization a competitive edge.

We sat down with Dr. Sid Reddy, chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Dr. Reddy shared his thoughts about AI’s growing popularity and what it will mean for businesses.

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Just Another Fad? The Low-Down on CRO Marketing

CRO marketing is all about improving the conversion rate in any marketing or sales material so that the reader will take action. It’s about optimizing human behavior to improve the effectiveness of your marketing efforts and ultimately increase revenues.

We’ll use an example to illustrate. Let’s say you’ve got a whitepaper that you want people to download. CRO marketing would involve taking steps to get people to download that whitepaper.

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Marketing’s Role is Changing from a Cost Center to a Revenue Center

How does the rest of your organization view the marketing department? Is it seen as a cost center or a revenue center?

For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. Many organizations now regard marketing as a revenue driver. Read on to learn what’s responsible for that shift and what to do if your company still sees the marketing team as a cost center.

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5 Tricks of Conversion Rate Optimization Every Marketer Needs

We at Conversica care a lot about creating leads.  And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.

We’re all responsible for understanding and remembering a lot of abbreviations (with no end in sight), so it might be helpful to review what’s meant by CRO. Then we can dig into the the latest tricks to help you enjoy the results of a well-tuned CRO process this year.

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Lead Follow-Up Failure Webinar

Lead follow-up failure: Whose fault is it anyway?

Lead follow-up.  Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?

In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?

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