Turning website visitors into customers is not an easy job. Your visitors have a limited amount of time and attention, and your competitors are vying for all of it. Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noiseRead moreRead more
Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.
And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales AssistantRead more
Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.Read more
Time to get fabulous with sales and marketing!
It’s almost here! The 2016 CEB Sales and Marking Summit (Oct 18-20th) will be in Las Vegas next week and we have the scoop on which events you don’t want to miss. Tell us your needs, and we’ll show you the way… 1. You want more content, but you want to do it the rightRead more
Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.Read more
Technology (read CRM’s) have allowed us to be blinded and secure in the notion that our interactions are completely satisfying our leads’ requests. But getting there first does not solve getting there right.Read more
There’s a lot of research on how to best manage sales leads, but how many companies effectively put best practices into action? We tested 327 companies across nine industries to see how well they did against four key factors, which we call the Four Ps: promptness, persistence, personalization and performance, and then published a full research report. The findings may surprise you.Read more
One of the cooler things about Conversica is the way it pulls together a larger sales/marketing automation partner ecosystem to constantly improve the way our customers manage, engage and close their leads. So we’re proud to introduce another important partner: Velocify. For customers leveraging both Velocify and Conversica, one plus one equals far more than just two.Read more
Over the last week, we announced our partnership with Marketo, got listed in their LaunchPoint partner program and debuted the Conversica-Marketo integration to hundreds of Marketo customers at their annual Summit in San Francisco.Read more
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