This blog’s focus on “What sales and marketing metrics are key to knowing you’re on track for Q4?” is based on a recent webinar we did entitled “Tips for Crushing your Q4 quota” featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.
In part 1 of this series, we covered general insights from Nardin and Heinz about the most important thing to know going into Q4 and answered the question: “What are the warning signs that you are not ready for Q4?”Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
Organizations have long recognized the importance of arming their sales teams for battle with tools such as playbooks, case studies, battlesheets, etc. But surprisingly, until relatively recently technological tools have been somewhat scarce, the focus being more on automating Marketing functions rather than Sales. But that tide is turning rapidly – welcome to the era of the Sales Stack. Come join Nancy Nardin of Smart Selling Tools in an exciting webinar where she’ll delve into the most amazing example of new Sales Stack technology: the emergence of customer-facing AI!Read more
Smart Selling Tools’ “Recommended Tool of the Week”, that is. Allow me to quote:
“Conversica eliminates the battle over which leads are good and which are worth a salesperson’s time. It ensures every lead is contacted and those that are good are sent to salespeople who can spend their time on qualified opportunities, which is why we’ve named them our Recommended Tool of the Week.”
Nice, right?Read more
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