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Tag Archives: persona

Beyond drip campaigns: Best practices call for a marketing AI persona

Beyond drip campaigns: Best practices call for a marketing AI persona

As time-based push campaigns, drip campaigns have severe limitations. New marketing technology with artificial intelligence (marketing AI) lets you get beyond drip campaigns to deliver responsive lead nurturing that engages in two-way conversations automated with a human touch.

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Customer Life Cycle

Customer lifecycle marketing: AI provides a personal touch

What if you could build relationships one-on-one with thousands of customers throughout their lifecycle with your brand? But no marketer has time for that, right? Well, actually, now you can – and quite easily. Conversica’s AI persona with artificial intelligence serves as a tireless virtual assistant dedicated to your customer lifecycle marketing program.

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Forbes story preview

“Email Marketing Gets New Persona With AI” from Forbes

Erika Morphy wrote a great story on Forbes about how artificial intelligence is changing email marketing and explains how Conversica engages leads to qualify them for sales.

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