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Tag Archives: predictive

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Good lead scoring is still just good guessing

Lead scoring does a good job of predicting which leads are ready to go to sales, but predicting can only take you so fare. With AI-powered lead engagement, you can actually know who’s interested, rather than just guessing. There’s still a role for good lead scoring in helping Sales prioritize which leads to call, but first you need to identify which leads to call.

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