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Tag Archives: Prospecting

Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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You can’t afford to miss the upcoming webinar: Best Practices for Generating, Managing, and Leveraging Your Hard-Earned Leads

Most organizations spend substantial resources obtaining sales leads. That amounts to a lot of dollars and a lot of time spent on something that is critical to the organization’s success. And yet… how much of that spend is actually guided by best practices? Perhaps more to the point, do most organizations even know what those best practices are? Does yours? Now’s your chance to find out.

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Stivers Ford-Lincoln – real sales from artificial intelligence!

Eddie Stivers is a smart guy. A really smart guy. In fact he’s so really smart, that he figured out how to deploy artificial smartness to help his sales team succeed. And boy did it work: Sales boosted 36 percent on the new-vehicle side and 25 percent on the used-vehicle lot since January 2015. Now that’s downright brilliant.

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Cherry pickin’ at the Sales Machine Summit!

The Sales Machine Summit in New York is right around the corner, full of bright-eyed and bushy-tailed salespeople, and we can’t wait to meet them there! We know that life is not a bowl of cherries for salespeople trying to hit their numbers every month, and that they can use any edge they can get. And we’ll be there to bring that help to fruition!

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Don’t worry, be happy

Bill Goulette, Boch Automotive’s Corporate BDC Director, is one very happy fellow. And who can blame him? Wouldn’t you be happy if you were suddenly banking 60 additional deals in a month? Wouldn’t the ability to objectively compare your lead sources fill your heart with glee? Well of course they would…

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Happy New Year 2016

It’s a new year, so try something new

For many organizations, a new year means new opportunities, new initiatives and new sales goals. And for the smart and creative ones, it also means trying new ways of doing things. Think for a moment about things your sales team may be doing in “old ways.” It’s a challenging exercise because we’re usually entrenched in these so don’t even consider that there may be newer, better ways to do them…

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Dreamforce - All Good News

Dreamforce follow-up: All good news, no bad

Drowning in a Dreamforce deluge (of leads)? It’s a good problem to have, but a problem nonetheless. We’re not worried because we have artificial intelligence on our side. Read on to learn how you can too!

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A back-to-school lesson in lead conversion

A back-to-school lesson in lead conversion

Business of all types and sizes can always benefit from some schooling about optimizing their lead pursuit practices. Read on for some lessons about how The Los Angeles Film School more than made the grade.

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Optimize Deliverability of Email Marketing
The Internet Messenger by Buky Schwartz in Holon.
4 of 8 Best Practices for a Successful Email Marketing Campaign

There’s a lot to consider when it comes to executing an email marketing campaign, but there’s only one metric you need to gauge its success – Deliverability. Conversica’s Adam Berry reveals the first 4 of his 8 rules to maximize the impact of your email marketing campaign.

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