How does the rest of your organization view the marketing department? Is it seen as a cost center or a revenue center?
For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. Many organizations now regard marketing as a revenue driver. Read on to learn what’s responsible for that shift and what to do if your company still sees the marketing team as a cost center.Read more
Conversica14 hours ago
Conversica1 day ago
"From a marketing perspective we rely heavily on marketing technology and we’re starting to explore some of the bou… https://t.co/KleXERwd181 day ago
Thank you! We're honored to win this award! https://t.co/RosuPHgRD82 days ago
Conversica2 days ago