Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities. There are a host of reports youRead moreRead more
How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.
More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the “4 P’s” of sales effectiveness – Promptness, Personalization, Persistence, and Performance – and learn what measures your sales team can take to boost lead engagement.
Get the full 2017 Sales Effectiveness report, free.Read more
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