Everyone wants more sales without having to invest in more human resources. But how? We at Conversica have answered that question for thousands of companies with our AI-powered automated sales assistant. The underlying conversational AI is a powerful tool, helping them convert more leads and build a healthy marketing and sales funnel/pipeline. And a key part of keeping that pipeline healthy and flowing lies in conversion rate optimization.
In this post we will explore what conversion rate optimization is and what four steps you can take to improve your sales pipeline so you’ll see amazing results.Read more
Lead generation is a big investment—53 percent of marketers report that half or more of their budget is allocated to it. Companies budget a lot of money to fund marketing campaigns and content creation—not to mention the marketing and sales technology your teams are using to identify, track, nurture leads, and convert them into customers.Read more
The best tip I have ever gotten in my life was “Have a purpose every day.”
In my college days when I played football for the University of Kansas, times got hard. All student athletes can relate to this when I say it was a struggle. You need to find time to balance school, tutoring, homework, practice, workouts and your social life.Read more
The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.
The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
Last week I had the opportunity to attend INBOUND, the HubSpot-hosted event that drew over 21,000 marketing and sales professionals ‘from almost every industry imaginable and from all corners of the globe.’
With an inspirational lineup of keynote speakers – which included Michelle Obama, Brené Brown, and Billy Jean King to name a few – this year’s theme focused on authenticity, personalization, and the human connection. If educational workshops were your thing, there was also a smorgasbord of breakout sessions to discover the latest trends on engaging and delighting customers. All in all, it was an event definitely worth attending.
Here are a couple key takeaways from INBOUND:Read more
Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.
And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales AssistantRead more
Welcome to our guest blog, courtesy of Kim Honjo of Salesforce: Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19thRead more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?
Don’t worry, we have you covered!
The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!Read more
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