Welcome to our guest blog, courtesy of Kim Honjo of Salesforce: Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19thRead moreRead more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?
Don’t worry, we have you covered!
The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!Read more
Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!
What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.Read more
Event #1: What is it? 2016 Fixed Ops Magazine Conference & Expo When and Where? November 14-16th in Las Vegas, Nevada. Why should I attend?: If you want your auto dealership to 1) boost profitability 2) improve efficiency and 3) raise customer retention. What Else? The Conversica team will be there to demo our product!Read more
“The biggest challenge business leaders will face is in combining human and automated roles and responsibilities effectively, and giving human employees opportunities to use their own natural strengths.” Leslie Willcocks, co-author or Service Automation: Robots and the Future of Work. It’s hard to miss the words, “Artificial Intelligence” or “AI” in the headlines lately.Read more
What’s the secret ingredient to public speaking? We’ll turn to Chris Anderson, the creator of TED Talks, as he breaks down what it takes to really connect, and inspire your audience.Read more
Before we get into that, let’s first talk about how Netflix became the hot girl in the room while Blockbuster got pushed to the nosebleed section. Or how Facebook excitedly jumped on the social bandwagon and took off with flying colors, buggy whip in hand…as Friendster quickly became an artifact on the web? Or howRead more
It’s almost here! The 2016 CEB Sales and Marking Summit (Oct 18-20th) will be in Las Vegas next week and we have the scoop on which events you don’t want to miss. Tell us your needs, and we’ll show you the way… 1. You want more content, but you want to do it the rightRead more
Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing ForumRead more