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Tag Archives: Sales

The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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9 Lead Conversion Secrets

9 Lead Conversion Secrets to Start Using Now

To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.

There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and  converting them to customers.

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Five Tactics for Sales and Marketing Alignment

5 Tactics for Sales and Marketing Alignment

Aligning sales and marketing improves the buying experience where marketing and sales can create campaigns that are designed for maximum impact to engage prospects and truly wow potential buyers.

Read on to learn the five tactics you can take to align your sales and marketing teams.

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How to Choose the Right Sales Automation Software (1)

How to Choose the Right Sales Automation Software

You’re aware you need sales automation software—it saves time, money, and effort. But it seems as though there are so many sales automation platforms out there. How do you choose the right one?

This guide walks you through the steps of choosing the right sales automation software—what you should consider, who should be involved, and what factors should influence your decision.

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The Real Skills of Account-Based Selling

Account-based selling can help you close more deals with larger companies, but you must invest time and resources in doing so. You must commit entire teams of salespeople, supported by colleagues from other departments, to engaging multiple contacts within a single targeted company.

Read on to learn how you can build your account-based selling plan with these key skills.

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AI Tools that Generate More Revenue

Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.

How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.

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Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

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Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

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Lead Qualification Questions You Should be Asking

Salespeople that qualify leads have a set of standard questions they ask. However, those questions only go so far—they don’t lend themselves to deeper conversations that the salesperson needs to have to close the deal. Read on to learn what questions you should really be asking, and what steps you should take before asking those questions.

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Persistence Webinar: How many potential leads are lost due to insufficient lead follow-up?

Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?

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#Dreamforce2018 is just a few days away! Hear from our CMO @lead2rev on 3 ways you can use #AI to power #Sales & Cu… https://t.co/bjpNHNV2Yd

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Learn how to set smarter sales goals that motivate and empower your #sales team → https://t.co/ru90DPMGRn https://t.co/j7GKT44UUj

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Your @salesforce #Dreamforce2018 #Swag Guide is here! Don't miss the booths with the best giveaways next week!… https://t.co/nvU4v9EBpQ

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Conversica customer @Sesame247 adds $30k-40k+ per month w/ our #AIassistant #aimarketing. https://t.co/yJVYF3vsdw https://t.co/QirDgLYxsJ

3 days ago