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Tag Archives: Sales

AI Tools that Generate More Revenue

Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.

How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.

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Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

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Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

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Lead Qualification Questions You Should be Asking

Salespeople that qualify leads have a set of standard questions they ask. However, those questions only go so far—they don’t lend themselves to deeper conversations that the salesperson needs to have to close the deal. Read on to learn what questions you should really be asking, and what steps you should take before asking those questions.

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Persistence Webinar: How many potential leads are lost due to insufficient lead follow-up?

Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?

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Will AI Software Take My Sales Job?

In the past decade, artificial intelligence has taken some amazing strides. This technology has been successfully implemented in a wide variety of use cases. Yet, it still gets a bad rap—many people hear the term “AI” and immediately think of HAL, the computer that couldn’t be controlled by its human users in the film, 2001: A Space Odyssey.

Another common fear regarding AI is that computers are going to steal jobs. As AI makes inroads into sales and marketing, those fears grow. However, salespeople should stop worrying—AI isn’t going to take away their jobs. Instead, it will help them work more efficiently and effectively. Read on to learn how AI helps, rather than harms, salespeople.

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4 Insights for Increasing Sales with Conversion Rate Optimization

Everyone wants more sales without having to invest in more human resources. But how? We at Conversica have answered that question for thousands of companies with our AI-powered automated sales assistant. The underlying conversational AI is a powerful tool, helping them convert more leads and build a healthy marketing and sales funnel/pipeline. And a key part of keeping that pipeline healthy and flowing lies in conversion rate optimization.

In this post we will explore what conversion rate optimization is and what four steps you can take to improve your sales pipeline so you’ll see amazing results.

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4 ‘Must Haves’ to Boost Your Sales Qualified Lead Conversion Rate

Lead generation is a big investment—53 percent of marketers report that half or more of their budget is allocated to it. Companies budget a lot of money to fund marketing campaigns and content creation—not to mention the marketing and sales technology your teams are using to identify, track, nurture leads, and convert them into customers.

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How to get into the 1% club

How to get into the 1% club

The best tip I have ever gotten in my life was “Have a purpose every day.”

In my college days when I played football for the University of Kansas, times got hard. All student athletes can relate to this when I say it was a struggle. You need to find time to balance school, tutoring, homework, practice, workouts and your social life. 

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3 Ways to Fill Your Pipeline with More Sales Accepted Leads

The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.

The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.

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Recent Tweets

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Conversica

@OloriSupergal @insidertrends, thanks for recent engagements in the last week, happy to have you in my community as… https://t.co/XR7aZiWHtY

4 hours ago
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RT @appexchange: Learn how @lafilmschool generates over 620K leads with @MyConversica. Get the app: https://t.co/ezRk0Fuuv1 https://t.co/nl

4 hours ago
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Check out how @Microsoft is using #AI to boost #sales. Join our webinar on June 26th at 11am PT/2pm ET to learn mor… https://t.co/istFshyWzA

21 mins ago
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RT @DeepLearn007: The AI Tech Dominating In 2018 #AI #MachineLearning #DeepLearning #BigData #Fintech #Insurtech #Marketing #Datascience #M

3 hours ago
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Looking to get a better understanding of how your company can use #AI tools to increase leads and sales? @DG_Report… https://t.co/pHqWSwQMXr

3 hours ago