If you’re considering investing in AI this year, you’re not alone. Artificial Intelligence presents an exciting opportunity for growth and innovation across a number of different industries. Startups developing AI systems have increased 14x since 2000, and AI jobs have grown by 4.5x since 2013. Although many individuals think that AI will take people’s jobs, research firms like McKinsey estimate that widespread adoption of AI could actually create between 80-200 million jobs in industries from healthcare to IT.Read more
In the past decade, artificial intelligence has taken some amazing strides. This technology has been successfully implemented in a wide variety of use cases. Yet, it still gets a bad rap—many people hear the term “AI” and immediately think of HAL, the computer that couldn’t be controlled by its human users in the film, 2001: A Space Odyssey.
Another common fear regarding AI is that computers are going to steal jobs. As AI makes inroads into sales and marketing, those fears grow. However, salespeople should stop worrying—AI isn’t going to take away their jobs. Instead, it will help them work more efficiently and effectively. Read on to learn how AI helps, rather than harms, salespeople.Read more
Everyone wants to increase the reach of their SDRs and BDRs without significant expenses or massive complications. Yet, achieving this goal remains out of reach for so many companies—they’re using the wrong technology or making the process too manual.
What about the firms that are getting it right? They’re using conversational AI to start and nurture those vital conversations with leads. Read on to learn about how conversational AI speaks to leads in a native, conversational tone and which businesses have seen amazing results from this technology.Read more
Everyone wants more sales without having to invest in more human resources. But how? We at Conversica have answered that question for thousands of companies with our AI-powered automated sales assistant. The underlying conversational AI is a powerful tool, helping them convert more leads and build a healthy marketing and sales funnel/pipeline. And a key part of keeping that pipeline healthy and flowing lies in conversion rate optimization.
In this post we will explore what conversion rate optimization is and what four steps you can take to improve your sales pipeline so you’ll see amazing results.Read more
Lead generation is a big investment—53 percent of marketers report that half or more of their budget is allocated to it. Companies budget a lot of money to fund marketing campaigns and content creation—not to mention the marketing and sales technology your teams are using to identify, track, nurture leads, and convert them into customers.Read more
The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.
The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.Read more
What’s the first thing you think of when you hear the phrase “conversational AI”? You wouldn’t be alone if you answered, “Chatbots.” Many people think that’s the only application of conversational AI.
However, conversational AI is more than chatbots. Read on to learn what conversational AI really is, how far it’s come in the past decade, and what the newest innovations in conversational AI can do for your business.Read more
We at Conversica care a lot about creating leads. And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.
We’re all responsible for understanding and remembering a lot of abbreviations (with no end in sight), so it might be helpful to review what’s meant by CRO. Then we can dig into the the latest tricks to help you enjoy the results of a well-tuned CRO process this year.Read more
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