Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead moreRead more
Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
Join us today as Conversica’s Chief Data Scientist, Dr. Sid Reddy, takes us on a deep dive into the field of Natural Language Processing. In this webinar, you’ll learn about commonly used applications for NLP technology, including information extraction, knowledge synthesis, and entity retrieval.Read more
Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.
Get the details for this upcoming webinar and register here.Read more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?
Don’t worry, we have you covered!
The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!Read more
Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!
What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.Read more
Well folks I have to tell you, it’s very exciting to see as big a kahuna as Salesforce agreeing with us that Artificial Intelligence – AI – is the way of the future for Sales and Marketing teams. It just makes sense. After all, Conversica’s been empowering sales teams for years via AI on theRead more
Conversica2 hours ago
Lead conversion can be tricky! Successfully turn website visitors into customers with these tips:… https://t.co/zmKgEbSMlY2 days ago
Conversica3 days ago
Conversica4 days ago
"From a marketing perspective we rely heavily on marketing technology and we’re starting to explore some of the bou… https://t.co/KleXERwd184 days ago