The Marketo community can learn how a simple application of AI to the lead follow-up process can reap big rewards by visiting Conversica at booth 647

Foster City, Calif.—April 20, 2017— Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, will showcase the latest technology and methodologies for converting sales leads into qualified sales opportunities at the Marketo Marketing Nation Summit April 23-26 in San Francisco.

The Marketing Nation Summit is the premier industry event that brings together the community of Marketo experts, LaunchPoint technology partners and marketing thought leaders. The Summit features more than 120 breakout sessions focusing on best practices and hands-on training from marketers around the world.

Conversica’s AI Sales Assistant empowers marketers to maximize ROI on every single inbound lead and brings accuracy and efficiency to lead qualification, passing only qualified leads to sales and returning the rest to nurture. Conversica integrates easily with Marketo and, unlike sequenced email templates or chatbots, creates genuine human conversations that result in new opportunities and pipeline. Marketers get more value out of their inbound leads, and salespeople are freed up for higher-value activities.

Conversica at the Conference

As a Marketo LaunchPoint partner, Conversica will be demonstrating how AI works in conjunction with Marketo to engage, qualify and follow-up with leads in real time. By visiting Conversica at booth 647 in the Expo Hall, attendees will learn how to:

  • Boost the return on lead generation efforts by following up with every single lead in a prompt, persistent and personable way
  • Determine in real time which lead sources are producing the most engaged leads
  • Know – rather than guess – which leads are ready for sales

Members of the Marketing Nation attending the Summit are also encouraged to attend sessions featuring pioneering Conversica customers, such as CenturyLink.

Kate Cindric Federhar, Marketing Operations Manager at CenturyLink, will lead the session Building a Lead Mean Lead Gen Machine: Advancing the Engagement Maturity Curve” on Monday at 11:30 am in room 2022.

Federhar’s presentation will use real-world examples along the Marketo Engagement Maturity Curve to show attendees how they can open the floodgates for their sales teams and create a lead generation machine that sales organizations love.

“We are excited to be reuniting with the Marketing Nation next week to share how Conversica customers have boosted their return on marketing spend by applying AI to their lead engagement and conversion processes,” said Carl Landers, CMO at Conversica. “We are especially proud to have awesome customers like CenturyLink showcasing their expertise and sharing how they’ve seen dramatic increases in lead conversion rates and marketing-sales alignment through the use of Conversica’s AI Sales Assistant.”

The Marketo Marketing Nation Summit is being held at Moscone Center West in San Francisco. For more information, visit the event’s website at

Those not attending the Summit can learn more about Conversica at the Sales 3.0 conference in San Francisco, the SiriusDecisions Summit in Las Vegas, or anytime at

About the Marketo Marketing Nation Summit

The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and engaging customers. Hosted by Marketo, the conference brings together the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. Cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities will inspire you to rethink the way your business interacts with customers to drive results that matter.

About Conversica

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way email conversations. Used by more than 17,000 salespeople worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language generation (NLG), natural language processing (NLP) and machine learning (ML) capabilities. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

To learn more, visit and follow the company on Twitter, LinkedIn and Facebook.

Sara Black
(213) 618-1501
[email protected]